Digital Marketing Senior Analyst - Sao Caetano do Sul Tech Ctr - Tech Center Bldg 2

Job Description

The Digital Marketing Analyst will work on building and supporting the innovation in Marketing Technology projects, to innovate the Chevrolet and the Dealers marketing channels. The selected candidate for this role will be remote.

Responsibilities

• Plan and describe requirements and standards for our Digital Marketing Solutions (MarTech), such as chatbots, e-commerce and web accounts, following Agile methodology .
• Help to manage the martech backlog, prioritizing the jobs accordingly to business goals.
• Define User Stories and Iterations with partners
• Ensure projects alignment and timeline through proper project management.
• Champion the customer experience at the project plannings, while maintaining the conceptual and technical integrity of the features or component for the team.
• Contributes to Vision, Roadmap and ROI.
• Support the Field & Regions Sales Team members who support the Dealers, answering their questions and issues, helping to create training and answers their business needs.
• Working very closely with our partners across GM, including: Dev teams, Dealer Digital Program and agencies
• Prepare project documentation and presentations to GM Global Team (USA) and to South America forums.Administrate budget of the area, purchasing orders and contracts of all agencies involved with the Digital Platforms team 

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Additional Job Description

Qualifications and Skills (Mandatory):

• Bachelor’s degree (Business, Marketing,  IT, Enginnering etc).
• Advanced English
• Know deeply Project Management processes and Agile methods;
• Previous experience working with Marketing Technology and Projects is required;
• Demonstrated understanding of Customer Experience (CX), Marketing Funnel and Analytics;
• Excellent time management and organizational skills

Preferred Qualifications:

• Spanish
• Working knowledge of dealerships and technology lover is plus in this position

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.