Digital Marketing Coordinator - Sao Caetano do Sul Tech Ctr - Tech Center Bldg 2

Job Description

Responsibilities

• Plan and describe requirements and standards for our Marketing Conversational Tools improvements, managing the Product backlog.
• Champion the customer experience of the Product.
• Ensure projects alignment and timeline through proper project management.
• Provide the Developer Team assets and requirements according to GM guidelines and the project deadlines.
• Manage the Vendor and its technical team: UX, Developers and AI (Artificial Inteligence) Analysts.
• Working very closely with our partners across GM, including: Content team, Product team, Dealer Digital Program and agencies.
• Prepare project documentation and presentations to GM Global Team (USA) and to South America forums.
• Support the Dealers and the Field & Regions Sales Team members who support the Dealers, providing them performance data and training content; helping them to analyze that data and implementing the best practices regarding our Conversational Tools adoption and answering their questions and issues

#LI-LL1

Additional Job Description

• Bachelor’s degree (Business, Marketing, Technology).
• Advanced English
• Experience working with Customer Experience Design and IT required.
• Demonstrated understanding of Marketing Funnel and Lead management.
• Familiarity with Project Management processes, strategies, and methods
• Excellent time management and organizational skills

Preferred Qualifications:

• Spanish will be a plus
• Knowledge of agile methodologies would be helpful in this position

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. 

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.