Manager, Brand Marketing - Emergency Care EMEA - Patient Transport - North Holland, Amsterdam Luna Arena

Work Flexibility: Hybrid

The Manager, Brand Marketing is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns.

• In alignment with global strategy, sets annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
• Creates/distributes scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
• Identifies education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
• Manages and develops a team of local marketers responsible for the full Emergency Care portfolio and fosters an environment of collaboration, DE&I and growth
• Development of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)
• In collaboration with the Divisional/Portfolio Marketing/Local Marketing teams Creation of Annual Marketing Plan and portfolio roadmap over 3-5 year horizon
• Working with country leadership to forecast demand and develop relationships with supply chain partners
• Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
• Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy
• Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
• In partnership with Education Manager, identify internal training needs and create relevant content and training programs
• Create Pan European, scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
• Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer, and competitive insights
• Take the lead in developing KOL’s for the brand
• With support from the manager coordinate the HCP education plans & execute in line with the power brand strategy
• Work closely with international counterparts to ensure global alignment on brand positioning and messaging – leverage best practice and share materials across geographies for efficient utilization of resources

Qualification and experience:

·       Bachelor’s degree required

·       MBA preferred

• 8+ years of work experience required
• 5+ years medical device or marketing/sales experience preferred
• 2+ years of people management experience preferred
• Fluent in local language and English
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Travel Percentage: 50%