Job title: Head of Digital Marketing, US Established Products

• Location: Bridgewater, NJ

About the job

As the Head of Digital Marketing, US Established Products managing our diverse portfolio of pharmaceutical products across multiple therapeutic areas, you will play a pivotal role in shaping our digital strategy, driving innovation, and optimizing marketing efforts. Your mission is to leverage cutting-edge technologies, managing marketing budget with a prioritization on products where we must maintain share, and leading a team of innovators willing to take thoughtful risk expanding Sanofi’s leadership in AI driven marketing initiatives. Your ability to collaborate with cross-functional teams and expand Sanofi’s ability to test new technologies will be critical.

Your role will be instrumental in shaping the future of pharmaceutical marketing at Sanofi.

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

Main responsibilities:

• Develop and execute a forward-thinking digital marketing strategy that aligns with business goals.
• Champion new ways of working and experiment with emerging digital technology/AI, tools (LLM’s, DALL-e, etc), partnering with MLR to expand Sanofi’s capabilities. Leverage insights, market research and analytics to drive impactful investment decisions, and a climate of continuous measurement and performance improvement.
• Strategically allocate marketing resources and OPEX to high-potential assets.
• Identify products where growth in market share is feasible and prioritize accordingly.
• Maintain a strong share of voice in the market through strategic content distribution.
• Establish trusted partnership with cross-functional partners and stakeholders
• Establish strong vendor relationships to reach patients and HCPs in digital pure-play model. Manage key partners (Amazon, GoodRx, etc) to optimize reach and impact.
• Leverage digital and AI-based solutions (such as GenAI, CHC model, and e-commerce platforms) to drive engagement and sales.
• Partner with internal functions (e.g., Advanced Analytics, omnichannel media and channel leads, AI, Omnichannel Enablement) to ensure campaigns are grounded in customer insights, ROI/performance, behavioral objectives, and competitive activities.
• Shift the focus from traditional forecasts to measuring the return on investment (ROI) for marketing campaigns. Implement robust tracking mechanisms to assess campaign effectiveness and adjust strategies accordingly.
• Establish trusted partnership with cross-functional partners and stakeholders
• Establish strong vendor relationships to reach patients and HCPs in digital pure-play model. Manage key partners (Amazon, GoodRx, etc) to optimize reach and impact.
• Leverage digital and AI-based solutions (such as GenAI, CHC model, and e-commerce platforms) to drive engagement and sales.

About you

• Experience:
  • Proven experience in omnichannel marketing within the pharmaceutical industry.
  • Strong project management skills and the ability to lead cross-functional initiatives.
  • Familiarity with emerging digital and omnichannel capabilities.
• Soft and technical skills:
  • Think Sanofi First: Inspire trust through empathy and authenticity. Build and cultivate meaningful, powerful networks, within and outside Sanofi. Strong interpersonal, influencing, and motivating skills
  • Strategic Thinking: Stay current with external trends to integrate insights into strategies and achieve sustainable competitive advantage. Well organized, highly motivated, process-driven, results-oriented personality
  • Share Sanofi’s purpose, vision & strategy: Take action to move Sanofi forwards, act for patients and customers, and demonstrate desire to bring the miracles of science to life to people
• Education:
  • Bachelor’s degree in marketing, Business, or a related field (MBA preferred).

Why Choose Us:

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and atleast 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

The salary range for this position is $201,000.00 - 268,000.00. All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the link, www.benefits.sanofiusallwell.com OR Home – Sanofi (myflex-benefits.ca)

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Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!