Manager, Audience Measurement & Insights - London, United Kingdom

Job Posting Title:

Manager, Audience Measurement & Insights

Req ID:

10091757

Job Description:

Please note that we require you to be based in our Hammersmith office 4 days a week.

About the Role & Team

An opportunity has arisen to join The Walt Disney Company (TWDC) Audience Measurement and Insights team! Our team is responsible for delivering data driven solutions and audience insights across a number of our media divisions, including Disney Advertising, Disney+ EMEA Original Productions, Content Sales and Media Networks.

Following on from the successful launch of the Disney+ advertising supported tier, we are looking to expand our team. The Audience Measurement and Insights Manager will work hand-in-hand with the Disney Advertising sales team, as well as agency and brand partners, to understand measurement needs and challenges with specific focus on Disney+. The role’s primary focus is to manage our data partners and vendors in delivering both upper and lower funnel measurement solutions to demonstrate the effectiveness of Disney+ in achieving results for our advertisers including brand effectiveness, ROI measurement and downstream behaviour of the Disney audience.

This role will also work with the broader insights team in synthesising measurement case studies with the full range of audience insights, to help drive thought leadership, advertiser demand and advertising revenues for Disney+.

The role will support the Senior Manager, Commercial within the Audience Measurement and Insights team, and works in partnership with Disney Advertisings Tech Ops teams and the wider Disney research and insight teams.

What You Will Do

• Work with the Senior Manager and Director to implement the measurement & data roadmap
• Day-to-day support of sales leads in conversations with clients to craft optimal approach to support measurement of desired outcomes
• Lead on creation of a variety case studies based on Disney’s measurement capabilities and champion internally and externally
• Be the expert of full funnel measurement solutions for the Disney+ sales team, and the go-to person for deep understanding of methodologies, dashboards and compelling commercially focused analysis
• Deliver thought leadership initiatives on measurement solutions and the streaming industry, leading all aspects of them from concept to presentation
• Champion the industry leading measurement innovations from global and regional partnerships
• Partner with the wider data, measurement, product, and research teams in the UK and globally ensuring that all relevant tools and insights are used for commercial advantage

Required Qualifications & Skills

• Expertise with advertising industry upper and lower funnel measurement solutions linked to performance-based response to advertising
• Experienced in a range of effectiveness methodologies including 1st and 3rd party data matching
• Ability of crafting a narrative with actionable recommendations with commercial relevance
• Independently manage end-to-end projects with minimal direction
• Experience presenting findings to senior-level stakeholders – face-to-face or in written presentation format
• A track record of demonstrating a collaborative approach to work

Preferred Qualifications and Skills

• Experience of working with an advertising sales team or media agency

We are happy to discuss any reasonable adjustments you may need to support you with the application process.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

Networks & Ad Sales (EMEA)

Job Posting Primary Business:

Networks (EMEA)

Primary Job Posting Category:

Research & Development

Employment Type:

Full time

Primary City, State, Region, Postal Code:

London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted:

2024-06-06