Brand Marketing Manager - London, United Kingdom

Job Posting Title:

Brand Marketing Manager

Req ID:

10090940

Job Description:

About the Role & Team

To work in conjunction with the Vice President, Marketing and Marketing Director, Hardlines and Partnerships, to support the global marketing needs for the Lucasfilm and Marvel franchises.

Liaise with the global Marvel, Star Wars, and Pre-School marketing hub team to ensure marketing toolkits and creative assets are optimised and localised for EMEA usage.

This role will require you to be onsite 4 days a week in the Hammersmith office.

What You Will Do

Representing EMEA Marketing; Marvel, Star Wars, and Pre-School

• Ensure globally developed marketing solutions are sufficiently tailored and relevant to needs of the EMEA region and key accounts. Communicate the vital deliverables and timelines to the distributed team so EMEA delivers maximum return on investment for commercial and marketing value
• Support the roll out of globally developed campaigns across EMEA, undertaking tasks including, but not limited to, localisation, gaining legal clearances, supporting on commercial shoots, managing partnerships both commercial and charitable, collaborating closely with regional PR, PO tracking
• Provide EMEA specific insights (consumer, shopper, category and commercial) to help advise global strategic and creative planning
• Share local insights on brand, category, consumer as well as EMEA post campaign analysis and best practise with relevant team members
• Support Senior Marketing Managers within DCP as well as relevant category and franchise teams, to implement the long-term marketing strategies
• Provide category teams with support as and when needed across growth accounts as well as tactical new business opportunities
• Leverage macro and micro trends along with audience, category and retailer insights to help craft more effective innovative marketing campaigns for Disney Consumer Product area
• Collaborate and develop positive relationships with EMEA market DCP teams, providing information and regular strategy and franchise updates as well as understanding and satisfying local market needs and differences
• Liaise with Key internal partners, ensuring marketing operations are within allocated marketing budget spend secured through Annual Operating Plan and balancing budgets assigned to each marketing campaign and work with finance team to reconcile budgets

Required Qualifications & Skills

• Operate with integrity, champion change and be a good ambassador for The Walt Disney Company
• Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, standard methodologies in order to contribute to overall departmental commitments
• Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D-Learn, instructor-led courses and on the job learning
• Proactively suggest ways to improve departmental performance and processes, bringing to bear technological tools where applicable
• Build links with other The Walt Disney Company functions to develop broader knowledge of the business
• We promote and maintain an inclusive environment, championing diversity and inclusion and make use of available resources
• Excellent operational marketing skills including campaign planning, campaign execution and creative concept development, budget tracking, customer management, creative briefing, through to campaign activation across multiple audience platforms
• Strong project management skills with ability to prioritise, and coordinate across multiple objectives
• Strong communication skills with an open approach to problem solving and innovation, and the ability to achieve consensus at all levels
• Ability to build presentations to a high standard in accordance with brand guidelines, and deliver in a clear and compelling manner
• Ability to understand and work within the legal and brand guidelines provided by relevant department
• Able to recognise impactful creative, digital, social and brick and mortar hardlines marketing
• Cultural sensitivity and an understanding of local markets across EMEA

Preferred Qualifications

• Degree level education in a related field or equivalent work experience with a background in retail marketing or brand marketing, crucial
• Background of commercially orientated product marketing within consumer products commercialisation and/or retail
• Shown experience in contributing to the delivery of multi-platform, multi-market campaigns including retail, experiential, digital and above-the-line marketing
• Experience in developing cross-category marketing campaigns that cover multiple product categories across consumer products
• Understanding of operational digital marketing, social engagement experience and experience working with influencers
• Tried experience of building effective relationships and collaboration across departments to achieve financial targets and joint goals, working within allocated budgets and managing and developing direct reports

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free!
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing!
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

EMEA - Brand Commercialisation

Job Posting Primary Business:

Regional (EMEA)

Primary Job Posting Category:

Brand & Franchise Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted:

2024-06-11