Assistant Manager, Loyalty Experiential Strategy & Execution - GM Global Technical Center - 7000 Bldg

Job Description

This role is categorized as HYBRID. This means the successful candidate is expected to report to Warren 7000 Building three times per week, at minimum.

This job is not eligible for relocation benefits.  Any relocation costs would be the responsibility of the selected candidate.

Join us as the Assistant Manager, Loyalty Experiential Strategy & Execution who will report to the Manager, Loyalty Digital, Partnerships & Experiential and will be responsible for developing, leading and executing a coordinated experiential strategy for GM's Loyalty members (My GM Rewards and My GM Rewards Card).  

You will be responsible for curating, delivering and scaling a suite of member experiences by identifying, securing and leveraging internal / external partner assets that will serve as a foundational program benefit.  Additionally, this position will be responsible for developing and executing strategies that deliver exposure and awareness of the Loyalty program and its benefits beyond individual events, including but not limited to social media amplification and internal employee engagement. The individual will work closely with various members of the Loyalty Leadership team as well as collaborating across GM to grow & deliver success for the program.  
 
The role embodies GM’s Behaviors and is motivated by the drive to ensure GM establishes a winning strategy that to delivers a best-in-industry Loyalty program that delivers value for customers, GM and dealer network.  Ability to lead change, collaborate and influence across all functions, effectively prioritize and thrive in an ambiguous / fast-paced environment is a must. The candidate will have to consistently deliver the value story of the Loyalty program to various internal stakeholders in order toto solicit buy in and support for the program.

Lead & execute experiential strategies and plan including management of agency partners and brands/regional/external partners:

• Lead campaign strategies, execute to budget, and drive overall member experience
• Lead and manage on-site event activities, including internal / external logistics, run of shows, member activities, etc., to ensure successful events / activations
• Lead AOR short and long term strategy work to scale a tiered program experiences for Loyalty Member base with a focus on creating differentiated experiences / benefits for Platinum members
• Manage relationship with experiential brand leads to secure usage of brand assets for Loyalty experiences
• Collaborate with external partners (e.g., bank partner, network partner) to leverage assets and funds to deliver unique member experiences
• Manage multiple agencies and internal stakeholders to deliver inclusive and cohesive campaign strategies / on-site activations
• Lead experiential portfolio expansion strategies and relentlessly pursue new activations / opportunities to deliver unique program benefits
• Develop strategies for event amplification and exposure, including cross-functional social media, partner amplification and internal employee engagement

Additional Job Description

Qualifications / requirements:

• Bachelors degree
• 5+ years of marketing and/or automotive experience
• Experiential / event management experience a plus
• Experience with advertising campaign management 
• Experience with digital advertising ecosystem including CRM, social, website, paid media
• Requires travel as necessary
• Understanding of loyalty program best-practices and best-in-class strategies
• High EQ with excellent relationship management & influence skills, with attention to detail
• A proven & successful track record in navigating cross functional teams to achieve desired results in a highly-matrixed organization
• A demonstrated proficiency in support & execution of strategic plans, including roadmap prioritization & management, creation & tracking of measurements plans, executive / senior leadership report outs, etc.  
• Comfortable executing complex projects and assignments with a high degree of autonomy, confidentiality, and accountability for results 
• Ability to work independently with minimal supervision 
• Operate with high level of time management and prioritization skills 
• Ability to organize and plan effectively, in ambiguous and continually changing environment 
• Highly developed oral and written communications skills, with focus on succinct, simple messaging
• High level of interpersonal skills to work effectively with, motivate and elicit work from others 
• Must be energetic, hardworking, enthusiastic; willing to offer opinions and judgments and constructively challenge leadership 
• Must be comfortable working with and at times, managing Senior Leaders and Executives within the organization 
• Demonstrated ability to work in an action oriented, decision-making environment and be decisive 
• Must plan and be able to anticipate risks associated with projects/tasks and have a plan to handle if encountered in highly visible live environment.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​