Analyst, Data Outcomes & Attribution - New York, NY, USA

The Disney Advertising Global Data Outcomes & Attribution Team is seeking a talented person to help craft the future of measurement in the advertising ecosystem.  The Analyst, Data Outcomes & Attribution will work on projects and analyses to demonstrate the effectiveness of Disney as an advertising platform that drives measurable results for our clients. 

Job Summary:

The successful candidate will work directly with the Global Data Outcomes & Attribution team as well sales teams, agency partners, and brand partners to understand measurement needs and challenges. They will work with measurement vendors to execute both upper and lower funnel measurement solutions for our advertising sales clients. This includes brand effectiveness, ROI measurement and downstream behavior of the Disney audience.If you’re the kind of person who obsesses over details, thrives in a collaborative environment and jumps at the opportunity to take on new challenges, Disney may be the place for you.

Responsibilities and Duties of the Role:

• Collaborate with the manager, senior manager and a variety of external data providers and internal teams, to execute research that directly attributes consumer sentiment or behavior to exposure to ads on Disney properties (including: Hulu, ABC, Freeform, ESPN, Disney Channel, etc.)
• Develop and market case studies, both internally and externally, that demonstrate the power of Disney’s measurement capabilities. Build reports for sellers to utilize with clients to help inform deals.
• Educate individual Disney Advertising Sales teams and on full funnel measurement solutions including methodology overview, navigating vendor dashboards and analyzing results

Required Education, Experience/Skills/Training:

• 2+  years of Experience in digital, digital video/TV, or media-focused data businesses
• Knowledge of brand effectiveness and attribution/ROI control/exposed methodologies including 1st and 3rd party data matching, website conversion, market-match tests, hold-outs, etc.
• Must have a comprehensive understanding of the media business
• Must have excellent presentation and writing skills
• Experience with attribution/ROI, brand lift vendors or data providers is a plus
• SQL experience is a plus
• Must be a team player with the ability to build relationships with both internal and external clients

Preferred:

• BA/BS is communications, data analytics, social sciences or related field required

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