Associate Manager, Upstream Marketing- Enabling Technologies - Minnesota, Bloomington 10801 Nesbitt Avenue South

As an Associate Manager, Upstream Marketing on Stryker's upstream digital marketing team, you will help lead a team responsible for delivering innovative enabling technology solutions to the market . This is a people manager role located in remote. 

WHO WE WANT: 

• Talent developers. Growth-oriented managers who recruit and hire top-performing talent and prioritize the development of their team members.  

• Goal-oriented orchestrators. People who can effectively coordinate and focus the work of skilled employees toward an important goal, prioritizing to the right activities that lead to success.  

• Managers who drive performance. People who implement process improvements and leverage the talent of their team to consistently increase performance and productivity. 

• Network builders. Managers who build connections with other teams and divisions and coordinate cross-functional collaboration.  

WHAT YOU WILL DO: 

• Gather and collate competitive information to drive insights 

• Anticipate the needs of customers and patients and creates a superior value proposition 

• Obtain insights by leveraging key opinion leaders 

• Understand customers and optimizes value proposition 

• Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing. 

• Effectively use and interpret qualitative and quantitative research.  

• Utilize market research and third-party data to identify key industry trends 

• Manage others to collaborate cross-departmentally to lead the new product development (NPDP) process 

• Understand new product development process and its effect on the business 

• Build financial business case model to support new product development funding and product return on investment                                                                                            

• Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan                                                                                                                                  

• Manage core competencies and the strategic assets of the organization to maximize new product development and launch planning                                                                                                              

• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.) 

• Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence 

• Understand the costs of acquiring new customers vs. retaining current customers 

• Lead others how to target customers based off of total market potential and opportunity                                                                                                                                                                                                                                     

• Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each                                                                                                                                      

• Lead the development of sales tools and channel communication 

• Understand and predict sales trends in the market 

• Research key factors, measurements and variables used in forecasting 

• Lead the execution of a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy 

• Develop contingency plans in the event of a supply chain interruption    

• Lead others to create and communicate a value proposition 

• Develop pricing approach /level consistent with the Marketing Strategy and brand positioning 

• Develop new marketing channels and tools 

• Define performance criteria used for evaluating business trends and activities 

WHAT YOU NEED: 

• Bachelor’s degree required 

• 6+ years of work experience required 

• Enabling technology and mixed reality commercialization experience required 

• 3+ years medical device or marketing/sales experience preferred 

  WHAT WE OFFER

• A winning team driven to achieve our mission and deliver remarkable results 

• Quality products that improve the lives of customers and patients 

• Ability to discover your strengths, follow your passion and own your own career 

$98,000 - $210,100 salary plus bonus eligible + benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills, experience, and other relevant factors.