Senior Analyst, Audience Insights & Operations - San Jose

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The challenge

At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a seasoned, strategic business analyst to accelerate our own digital and marketing transformation through data and insights. As a Sr. Analyst of Audience Insights, you will drive projects and analysis to unpack customer behaviors, trends, and preferences to ultimately enable Adobe to better reach, engage, acquire, and grow its relationships with business-to-business buyers. Operating from within the Digital Marketing COE, you will tap into behavioral data collected from a variety of surfaces to recommend opportunities to increase marketing reach, improve engagement rates, and better drive lead generation and sales outcomes.   

A successful candidate will possess a passion for surfacing new insights from data that can be applied to directly change marketing strategies and tactics. You will have exceptional problem-solving abilities, and ability to navigate across a broad range of business and technology landscapes to identify opportunities for digital marketing scale and impact. You will also have a history of successfully navigating complex data and dynamics that come with a business-to-business selling environment.  

Customer insights: Conduct regular analysis to understand customer behavior, preferences, and value, utilizing profile and behavioral data collected, including mining consumption patterns on Adobe’s B2B web property (business.adobe.com). 

Audience segmentation: Deliver frameworks and analysis to recommend segments for marketing to pursue in support of both high value pursuits (e.g., 1:1 and 1:Few ABM) and more scaled outreach (e.g., 1:Many programming).

Data enrichment: Influence data collection strategies (e.g., 1st party, 3rd party) in support of desired segmentation framework, and partner with marketing operations to assess and address gaps in audience profile coverage, quality and completeness.

Audience health: Create recommendations to increase and optimize reach and engagement across channels, applying targeting best practices (e.g., RFM, audience fatigue management) to increase the impact and efficiency of marketing investments.

Journey analysis: Leverage available reporting (e.g., Customer Journey Analytics) and perform ad hoc analysis to recommend content and experiences that drive customer engagement (i.e., “next best action”). 

Journey testing: Collaborate with marketing teams to design and analyze cross-channel A/B tests, multivariate tests, and other experimental designs to increase engagement rates and customer "goal achievement." 

Customer data platform: Partner with data architecture and engineering to identify relevant audience and customer data from marketing, sales, product, and support systems to curate foundational B2B profile (account- and person-based) for use in marketing targeting and analysis.

Required skills

• 10+ years of success in analysis roles, and experience working with digital, customer-focused teams.

• Applied knowledge in customer/operations research, statistical modeling, and/or strategic consulting, preferably in B2B setting.

• Ability to galvanize cross-functional initiatives, and partner with dependent teams.

• Strong analytical and problem-solving skills. 

• Excellent communication skills (verbal and written) and ability to convey complex data subjects to non-technical collaborators. 

• Ability to drive progress and results in fast-"paced and dynamic environment.

• Knowledge of sales, marketing and/or support automation tools

• Knowledge of digital marketing and web analytics capabilities and products (e.g., Adobe Analytics) 

Preferred skills

• Advanced degree (MBA) 

• Experience with Adobe Experience Platform (AEP) services  

• Experience with other Adobe products (e.g., Analytics, CJA, Target, Marketo) 

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $115,100 -- $245,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.