Job Details:

Job Description: 

As technology permeates every aspect of our lives, we at Intel see an insatiable demand for processing power. Fueled by AI and the convergence of ubiquitous compute, connectivity, infrastructure and sensing, this demand signals a new era – one requiring an exponential leap in compute technology. Intel’s opportunity is to push the boundaries of what’s possible through collaboratively innovating with our partners to create solutions to the world’s biggest challenges and to deliver on our corporate purpose to improve the life of every person on the planet through our technology solutions.

Our team is focused on developing and delivering integrated campaigns designed to increase Intel’s perception as a technology leader, get credit for our innovations among targeted B2B audiences, and drive demand for Intel client and data center products through our “Business Innovation Unleashed” campaign.

The omni-channel integrated campaign specialist manages the creation and orchestration of full-funnel, omni-channel go-to-market campaigns which may include advertising, nurture, ABM, partner programs, webinars, social media activations, events, etc. They facilitate plan development in collaboration with cross-functional teams, channel owners, and regional teams. They define current and future state experience plans including necessary content and manage/influence program plan execution, optimization and measurement. They help to drive team progress and results. They work in collaboration with cross-functional teams, including Product Marketing, Solutions Marketing, Digital Experience & Demand, Brand and Creative Services, Partner Marketing, Insights & Activations, and Regional Marketing teams.

Responsibilities include but not limited to:

• Develop and drive global full-funnel, omni-channel integrated campaign strategy in support of business marketing objectives, leveraging key market and audience insights.
• Work cross-functionally with marketing automation, .com, paid media, creative, product marketing, sales, partner marketing, solution marketing and other HQ and regional marketing teams to define digital experience plans and drive aligned integrated go to market programs based on the user journey and audience needs.
• Develop a deep understanding of Intel technologies and communication vehicles to shape campaign strategy and activation plans
• Partner with internal and external agency teams to define, develop and deliver creative and content assets to fulfill campaign needs across the audience journey.
• Oversee campaign execution, optimization and measurement.

Qualification for success:

• Willing to understand and translate product marketing objectives into campaign objectives, develop experience plan and drive cross-functional teams to ensure on strategy and delivering against success metrics
• Experience in leading and working with and through cross-functional and cross-regional teams at all organization levels.
• Willing to develop and execute on complex, B2B omni-channel experience plans including advertising, nurture, ABM, lead and demand generation programs, content development, social media activations, partner co-marketing programs, webinars, events, etc.
• Strong understanding of B2B and B2I commercial and technical audiences
• Excellent communication, presentation, and collaboration abilities
• Strong project management and organizational skills with the ability to drive multiple projects at once and manage feedback and expectations across multiple stakeholders
• Willing to manage to deadlines, budgets, and launch dates with strong organizational skills.
• Willing to work in a dynamically changing and often ambiguous environment
• Experience managing and driving external agency relationships
• Leadership/executive presentation skills
• Willing to initiate and drive opportunities independently, with a strong sense of accountability

Qualifications:

Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates. This Position is not eligible for Intel immigration sponsorship.

Minimum Qualifications:

• Bachelor’s or Associates Degree in Business, Marketing, Communications or related field (or equivalent work experience)
• 8 plus years in B2B marketing
• 6 plus years driving campaigns or integrated marketing programs (advertising, website, social, nurture, ABM, demand generation, content marketing, events, etc.)

Preferred Qualification:

• Experience working at a large company within the tech industry
• Knowledge of Microsoft Teams & Office including PPT, Word and Excel
• Experience with Adobe Experience Manager and Brightcove
• Experience working in Adobe Workfront

          

Job Type:

Experienced Hire

Shift:

Shift 1 (United States of America)

Primary Location: 

Virtual US

Additional Locations:

Business group:

Global Marketing & Communications is responsible for Intel's brand management, end-user product marketing and go-to-market activation strategy for direct and indirect marketing programs worldwide

Posting Statement:

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Position of Trust

N/A

Benefits:

We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation.  Find more information about all of our Amazing Benefits here:  https://www.intel.com/content/www/us/en/jobs/benefits.html

Annual Salary Range for jobs which could be performed in

US, Colorado, New York, Washington, California:$123,139.00-$203,801.00

Salary range dependent on a number of factors including location and experience.

Work Model for this Role

This role is available as a fully home-based and generally would require you to attend Intel sites only occasionally based on business need. This role may also be available as our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.

The application window for this job posting is expected to end by 06/30/2024