Product Manager, MAKO - 6th F, ASEM Tower, 517, Yeongdong-daero, Gangnam-gu, Seoul, 06164

Work Flexibility: Hybrid

Position summary:

This position aims to build solid mid-long growth strategy for Mako, including market development plans, pricing and channel strategy to grow sustainably in a profitable way.

Main responsibilities include developing new product launch strategy, annual marketing plan and executing in a timely manner to achieve sales target & OPINC target.

Essential duties & responsibilities:

• Mako Product Marketing
• Develop new product launch strategy and market development for new product portfolio
• Develop marketing strategies including big picture marketing, annual marketing and 5 yrs. Marketing plans
• Develop core positioning and messaging for Mako
• KOL management for developing Mako marketing initiatives
• Lead Effective communication with sales, MPS(field product specialist) and Implant business for successful delivery  of marketing plans
• Build pricing strategy to maximize sales potential for Mako
• Manage product life cycle including key products launch
• Organize value-added MedEd programs for customer engagement
• Budget management: NA, CER, and samples etc.
• Market analysis and data management to understand market dynamics and capture core insight
• Write and communicate key documents incl. regular reports
• Equipment and instruments management (Budget Allocation for Demo / CER)
• Initial compliance review regarding MKT & sales activities and provide needs assessment for HCP related activities according to the internal guideline & KMDIA recommendation.

Education & special trainings:

• Bachelor's degree in marketing, business, or related field preferred
• English communication skill required
• Proficiency in utilizing Microsoft Office products (PowerPoint, Outlook, Excel, Word, etc.)

Qualifications & experience:

• Min. 5 years experience in marketing
• Experience in healthcare industry required, Sales experience preferred but not required.
• Excellent presentation and interpersonal communications skills
• Ability to manage multiple projects while delivering on time
• Strong analytical and problem-solving skills

Travel Percentage: 30%