Work Flexibility: Hybrid
Develops and directs marketing programs for a significant product or product category. Compiles and evaluates research on the market's product requirements and identifies enhancements to current features and functionality. Establishes marketing strategies, including product direction, advertising, packaging, pricing, expense budgets, profit plans and future product development, to manage a product or product category's life cycle. Interfaces with engineers, designers, suppliers and customers to develop product requirements and specifications. Prepares and coordinates product introductions and updates.
Who we want:
- Self-directed imitators. People who take ownership of their work and need no prompting to drive productivity, change, and outcomes.
- Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, data and insights to drive continuous improvement in functions.
- Analytical problem solvers. People who go beyond just fixing to identify root causes, evaluate optimal solutions, and recommend comprehensive upgrades to prevent future issues.
What you will do:
- Shares marketing intelligence and information with team
- Coaches team on articulating the value proposition to the specific audience
- Develops consistent processes for maintaining customer engagement.
- Escalates systemic problems that could affect customer satisfaction.
- Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions.
- Able to write and communicate key documents: business reviews, marketing strategies, proposals and recommendations.
- Leverages marketing team for inputs to create and refine key documents and plans.
- Accurately forecasts resource needs, including staffing and money.
- Links types of evidence (clinical, use, economic) to specific value proposition elements and specific stakeholders.
- Proposes objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy
- Fosters KOL relationships and identifies new KOLs.
- Develops a roadmap to communicate and distribute key clinical evidence.
- Advises on key elements of planning and executing a multi-channel sales strategy.
- Provides clear, strategic and prioritized direction to the field sales organization through written communications, presentations at training meetings and informal interactions
- Creates a standardized way to track KPIs as well as a consistent method to report back to the business.
- Proposes updates and enhancements to the KPIs based of the analysis of metrics over time.
What you need:
- 6+ years of work experience required
- 3+ years medical device or marketing/sales experience preferred
More Information
Application Details
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Organization Details
Stryker
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