Product Manager - Hybrid - Minnesota, Bloomington 10801 Nesbitt Avenue South

Work Flexibility: Remote or Hybrid or Onsite

The Product Manager position is responsible for assisting in the downstream marketing activities for BLUEPRINTTM, Stryker Upper Extremity's unique surgeon-controlled 3D planning software.  The primary focus will be leading surgeon and sales rep communication, education, direct to patient and promotional strategies for new software releases, along with supporting existing software functionality, partnering closely with hardware marketing.  This position will be a driving force in launching Artificial Intelligence in BLUEPRINT, Mixed Reality in the operating room, digital medical education connectivity solutions, and more through BLUEPRINT.  This person will be responsible for providing continuous support to the sales force and representing the marketing organization to cross functional business partners.

As a Product Manager, you will:

• Lead and develop go-to-market strategy and launch plans for new BLUEPRINT software/hardware functionality, including key messaging, collateral development, social media strategies, training plans, and patient education opportunities through assessment of customer needs.
• Lead and develop hospital marketing initiatives around the BLUEPRINT technology value, incorporating future differentiated technology into plan used for partnered promotion.
• Provide support for the field sales force and maintain ongoing communication to assess their needs, general market trends and being a conduit to the software field marketing team.
• Understand the clinical environment influencing the Upper Extremities business, including clinical procedures, the key decision makers, and business barriers & motivations.          
• Lead the development of digital marketing KPIs and BLUEPRINT adoption metrics.
• Establish and develop key internal and external relationships, including cross functional teams, other business units, sales, and key opinion leaders.
• Up to 40% domestic travel

Our ideal Product Manager will have:

• Bachelor’s Degree required
• 5 years of software or hardware marketing
• Experience leading and/or participating on product teams
• Fluency in digital outreach, social medial, email campaigns, and webinar platforms
• Experience successfully partnering with cross-functional groups within the organization including R&D/Engineering, sales, finance, etc
• Demonstrated ability to manage multiple priorities and projects in an organized, timely fashion
• Demonstrated leadership and interpersonal skills, with the ability to distill large amounts of information into simple, effective strategies and cohesive presentations

Preferred Qualifications:

• Graduate degree (MS, MBA)
• Medical device experience preferred, but not required
• Software product launch experience

Travel Percentage: 50%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.