Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
• Research features and benefits and how they translate to value for a specific product in our Knee Arthroplasty business
• Utilize processes and resources to gather competitive/market intelligence
• Understand the needs of customers and patients and create a compelling value proposition
• Understand customer need and builds value proposition
• Effectively use and interpret qualitative and quantitative research
• Utilize market research and third-party data to identify key industry trends
• Collaborate cross-departmentally to participate in the new product development (NPDP) process
• Understand new product development process and its effect on the business
• Build financial business case model to support new product development funding and product return on investment
• Collaborate with Product Marketing to build new product launch plan from Project Business Case Model
• Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
• Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
• Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
• Understand the costs of acquiring new customers vs. retaining current customers.
• Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
• Assist in the development of sales tools and channel communication
• Research key factors, measurements and variables used in forecasting
• Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
• Create and communicate a value proposition
• Develop pricing consistent with the Marketing Strategy and brand positioning
• Assist in the development of new marketing channels and tools
• Document performance criteria used for evaluating business trends and activities
What you need (Required):
• Bachelor’s degree required
• 4+ years of work experience required
What you need (Strongly desired):
• MBA preferred
• 2+ years medical device or marketing experience preferred
• Excellent presentation and interpersonal communications skills
More Information
Application Details
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Organization Details
Stryker
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