Digital Marketing Lead - New Jersey, Mahwah 325 Corporate Dr

Work Flexibility: Hybrid

Who we want:

• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.

• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.

• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.

• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.

What you will do:

The Digital Marketing Lead will use their talent and expertise in the digital space to achieve communication goals within the Marketing & Sales Enablement Team located within the Joint Replacement division. The ideal candidate is highly creative, analytical, and driven and will be responsible for spearheading our CRM and email marketing initiatives, playing a crucial role in engaging and nurturing relationships with our diverse audience. This role will also be instrumental in the architecting and construction of landing pages within our enterprise CMS that educate HCP, Patient and key decision makers based on their individual needs.  

This is a Hybrid position, you are required to come to the office once a week

• Manage day to day execution of CRM Strategy and e-mail marketing strategy to enhance HCP, C-Suite, and patient engagement and loyalty, educate through drip campaigns and drive users to take action through defined conversion points

• Utilize data-driven insights to inform customer segmentation, personalization, and lifecycle marketing

• Hands-on management of end-to-end email marketing campaigns, from conceptualization to execution and analysis

• Architect and build landing pages through CMS that can properly educate and driving tangible leads for the business where applicable

• Draft compelling and targeted email content and website content and ensure alignment with brand guidelines and industry compliance standards.

• Collaborate with cross-functional teams to identify and segment target audiences for personalized communication.

• Monitor and analyze key performance indicators (KPIs) for CRM and email marketing campaigns.

• Provide actionable insights and recommendations to optimize campaign performance and achieve business goals.

• Explore, recommend, and implement automation tools to streamline CRM processes and enhance marketing efficiency across the tech stack

What you need:

• Bachelor’s degree required

• 4+ years of work experience required

• Hands-on experience with CRM platforms and e-mail marketing platforms, including but not limited to Salesforce, Klaviyo, Oracle NetSuite CRM, Microsoft Dynamics 365, Marketo, Pardot, and Mailchimp is highly desirable.

• Experience in building webpages through Content Management Systems (CMS) including but not limited to: Adobe Experience Manager, WordPress, Drupal, Joomla, etc. is preferred.

Travel Percentage: 10%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.