Senior Marketing Manager, Demand Generation - Chicago, IL

JLL supports the Whole You, personally and professionally.

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work.  Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.

Overview

The Demand Generation Manager is responsible for leading and executing integrated demand generation campaigns for one or more strategic business units by employing the right mix of inbound and outbound, account-based and paid media strategies to optimize lead-to-opportunity deal funnel. The successful candidate has proven leadership expertise, particularly in partnering with strategic marketing, research and sales functions, to advise, develop and ensure alignment on demand generation campaign strategy, execution and performance measurement.  The candidate will have a strong project management orientation and be agile in coordinating cross-functional delivery and support of campaign elements such as marketing services for content and creative and marketing technology/analytics. 

Roles/ Responsibilities

• Responsible for demand generation strategy and prioritization of multi-channel, multi-touch demand creation campaigns that leverage both inbound and outbound tactics in support of JLL’s revenue goals
• Develop and execute regional demand creation programs for regional business lines and consult with adjacent marketing and sales teams, including the national digital strategy team, who are working on local or industry-based demand generation efforts
• Research and determine the most appropriate strategy, channels and tactics to generate awareness and interest among our target buyers
• Manage and work within  marketing technology platforms (e.g., marketing automation, CRM, analytics)to regularly monitor and measure program effectiveness, and report to executive leadership
• Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length and manage reporting dashboards for marketing and executive audiences
• Partner with brand and communications team, including a content producer and PR agency,  to identify opportunities to leverage paid media tactics such as digital advertising, including retargeting
• Partner with the national digital strategy team to ensure adherence to best practices, consistent operations, etc.
• Understand the marketing technology landscape, including third party vendors, that could provide expertise/services to the organization to drive demand generation initiatives

Education

• BA or BS degree
• MBA in marketing or related business degree preferred

Background/ Experience/Skills

• 10+ years in a B2B marketing role with experience in demand generation campaign development, deployment and measurement
• Experience in digital/inbound marketing including content marketing; ability to leverage social media to seed demand and search engine optimization/search engine marketing (SEO/SEM)
• Direct experience and functional understanding of marketing technology platforms and tools, including but not limited to these or similar: CRM (e.g., Salesforce), marketing automation (e.g., Eloqua), content management (e.g., Adobe Experience Manager), web analytics (e.g., Adobe Analytics) and business intelligence and reporting tools
• Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
• Demonstrated strong information gathering and skills for uncovering and defining deliverables, needs and outcomes
• Demonstrated ability to set strategy as well as execute that strategy
• Team player with cross-functional project leadership skills, collaboration; ability to focus on individual work that drives team goals
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

#LI

Estimated compensation for this position is:

139,080.00 – 201,720.00 USD per year

The pay range listed is a total compensation range including bonus, if applicable. The provided range is an estimate and not guaranteed. An employment offer is based on applicant’s education, experience, skills, abilities, geographic location, internal equity and alignment with market data.

Location:

Remote –Chicago, IL

If this job description resonates with you, we encourage you to apply, even if you don’t meet all the requirements.  We’re interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary 

• Paid Time Off and Company Holidays

• Flexible and Remote Work Arrangements may be available

About JLL –

For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500® company with annual revenue of $20.9 billion and operations in over 80 countries around the world, our more than 103,000 employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAY. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.

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