COMPLETE Affiliate Marketing Manager CE & CIS - Warsaw, Poland

Job Posting Title:

Affiliate Marketing Manager CE & CIS

Req ID:

10065974

Job Description:

The role of Affiliate Marketing Manager is to develop and implement B2B and B2B2C marketing strategy for TWDC channels portfolio towards Affiliate partners in relevant markets including building brands’ values and awareness. Support DTC Partnership team to drive Disney+ sales via activities with partners.

This role will require you to be onsite 4 days a week.

Areas of Responsibility

Affiliate Marketing

Provide support to Affiliate partners in implementing Marketing campaigns and activations in relation to assigned channel brands , specifically:

• Develop strategy and tactical Affiliate Marketing plan in close collaboration with Affiliate, Programming and Marketing teams

• Develop and execute budget with a special focus on fulfilling contractual marketing commitments and business needs

• Plan and organize B2C and B2B activities with Affiliate partners, including effective use of such tools as: open windows, EPG duplications, own events and customer events, co-branded campaigns and activations, competitions and non-standard activities

• Build and manage relationships with key stakeholders:

  • Work closely with Affiliate Distribution Team to support sales, increasing channels market share and non-linear services position to enhance affiliate revenues

  • Cooperate with Programming and Research team in order to find the best content vs. platforms solutions, evaluate returns and maximize profitability of marketing activities

  • Liaise closely with channels Brand Managers to brainstorm and oversee affiliate activities and joint campaigns to ensure they are properly aligned and part of 360 marketing campaigns

• Ensure that programming highlights, brand characteristics and unique selling points are effectively communicated to Affiliate clients/partners and their subscribers

• Ensure that Affiliate clients/partners have access to all necessary information and materials including EPG, metadata, graphic materials etc.

• Plan and organize activities during trade conferences to maximize promotion of channels and increase brand awareness

• Further, as requested by Media Networks CE Director and Marketing Director CEE

DTC Partnership

• Cooperate closely with DTC Partnership Team to develop and execute the best possible strategy and tactical activities to meet commercial goals

• Build relationship with partners’ different departments (sales, marketing, call centres, points of sales etc.) in order to build and effective communications

• Mange events and competitions that drive sales and brand awareness

• Effectively manage the process of accepting the marketing materials

• Liaise with TWDC Central Partnership team to ensure mutual understanding of TWDC local goals and partners’ goals

Market Awareness

• Analyse Pay TV and DTC competition in the market. Monitor competitors' cooperation with Affiliate partner and recommend new affiliate marketing and trade solutions

• Share ideas and best practices for partners and client activations across the relevant markets, to increase synergies and ensure cost effectiveness

Agencies and External Creative Houses

• Manage relationships with local agents, creative and event agencies to support business goals

Experience and Professional Qualifications Required

• Preferably master’s degree in marketing, sales, business management or PR and communications

• Minimum proven 3-years experience in B2B area. Affiliate marketing (e.g. for thematic TV channel, satellite or cable operator) might be an additional asset

• Familiarity with international entertainment and/or with the TV/ audiovisual

• Strong Microsoft office skills (excel, word, power point)

Skills Required

Essential

• An excellent command of English both written and verbal

• Strong communication and interpersonal skills

• Strong presentation skills

• Ability to formulate, manage and deliver successful affiliate marketing campaigns

• Ability to effectively work under tight deadlines and multi-tasking abilities

• Result driven

Competencies Required

Organizational skills

• Can prioritize urgent & important activities & deliver accordingly

Excellent interpersonal skills and negotiation skills

• Establishes good relationships and relates well to people at all levels inside company incl.  Programming & PR& AFF Department and outside with AFF partners and agencies

• Listens and asks questions to ensure understanding

• Conveys relevant information appropriately and in a timely manner to the audience

• Cooperates with team members and colleagues form other departments at all levels, is willing to contribute to the overall team’s performance.

Results driven

• Translates strategy into specific priorities, objectives, and action plans in an effective manner

• Holds self and others accountable to high performance standards

• Able to achieve performance numbers for all TWDC channels and DTC product creating additional business value

Inspiring and motivational

• Proactively looks for new opportunities

• Conceives creative ideas to solve problems or meet objectives, inspires other

Adaptable to Change

• Adapts to changing circumstances; accepts and embraces new ideas and change initiatives; deals with ambiguity by making positive use of the opportunities it presents

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

EMEA Operations

Job Posting Primary Business:

CM-Russia & CEE (EMEA)

Primary Job Posting Category:

Affiliate Marketing

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Warsaw, Poland

Alternate City, State, Region, Postal Code:

Date Posted:

2023-10-17