COMPLETE 助理经理，市场 Associate Manager, Marketing - Shanghai, China

Job Posting Title:

助理经理，市场 Associate Manager, Marketing

Req ID:

10064523

Job Description:

助理经理，市场

业务部门：市场

工作地点-国家/地区：中国，上海

职位介绍：

助理经理，市场将以消费者洞察和业务需求为导向，协助开发整合市场计划，增强消费者热爱度，实现上海迪士尼度假区的访客量目标及营收目标。该岗位将协助制定并执行包括季节性活动在内的全年市场活动计划，以及和策略合作伙伴的协作市场活动。该岗位需呈现优秀的市场策划，业务写作及项目管理能力以实现目标。同时，该岗位在需要时也将支持其他项目。

您的汇报上级为经理，市场，并在上海办公。

工作内容：

• 制定并执行上海迪士尼度假区季节性活动的市场计划，包括营销策略、乐园内的体验、消费者互动、社交媒体宣传、活动创意等
• 和策略伙伴紧密合作，制定全年协作市场活动的策略、计划和执行
• 和跨职能团队高效沟通、紧密合作，确保战略方向的一致性；并领导活动的整合与高质量执行
• 项目管理，预算管理

我们希望您：

• 5年以上相关工作经验
• 四年制大学学历
• 优秀的整合营销能力；拥有品牌管理经历，完整的策划并执行市场营销活动的经历
• 优秀的跨部门合作与沟通能力，需要与跨部门业务团队例如财务、销售、电子业务、娱乐演出、餐饮团队、商品团队、酒店团队及市场部其他团队进行有效沟通和影响
• 具备优秀的中英文书面和口头表达技能，业务写作与演示文稿的能力
• 主人翁意识，具备积极的工作态度并能推进工作进程；具有主动解决问题和批判性思考的能力
• 优秀的项目管理能力与经验，能够有效管理时间，能在快节奏，复杂的业务环境中管理不同优先级的任务

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想像、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Associate Manager, Marketing

Line of Business: Marketing

Location: Shanghai, China

Position Summary:

The Associate Manager, Marketing will support the development of marketing plans to drive brand awareness, affinity and conversion in order to achieve planned visitation and revenue goals for Shanghai Disney Resort. Partnering with cross functional teams, this role will develop and implement full year marketing campaigns, including seasonal campaigns, as well as co-marketing campaigns with strategic partners. This role will exhibit strong marketing planning, business writing and project management skills to deliver results. In addition, this position will support other Shanghai Disney Resort projects as needed. This position will report to Manager, Marketing and will be based in Shanghai.

Key Responsibilities:

• Planning and development of marketing plan for seasonal campaigns, including marketing strategy,  park experience, consumer engagement, social communication plan, campaign creative, etc.
• Work with strategic partners to develop co-marketing strategy and marketing plan
• Effective communication with cross functional teams to ensure consistent strategic direction and quality delivery of the plan, lead campaign integration and work closely with cross teams on execution
• Project management and budget management

Desired Qualifications:

• 5 years or more directly related working experience;
• 4 years college or university degree;
• Strong marketing fundamental and IMC planning skills; brand management experience, have developed and executed full cycle of integrated marketing campaigns;
• Significant collaboration across the organization such as Finance, Sales, Digital Business, Entertainment, Food & Beverage, Merchandise, Hotel and Marketing partners across all disciplines. Require extensive communication and influence skills across line of business and agencies;
• Demonstrate strong written and verbal communication skills in both English and Chinese;
• Ownership, a can-do attitude and determination to push project progress; proactive problem-solving and critical thinking skills;
• Strong project management skills with proven experience, multi-tasking skills with clear priorities and time management.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing (SHDR)

Primary Job Posting Category:

Marketing Strategy

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Shanghai, China

Alternate City, State, Region, Postal Code:

Date Posted:

2023-10-17