COMPLETE Marketing Strategy Manager, Storyliving by Disney New Home Communities - Celebration, FL, USA

Job Posting Title:

Marketing Strategy Manager, Storyliving by Disney New Home Communities

Req ID:

10066329

Job Description:

Marketing Strategy Manager, Storyliving by Disney New Home Communities

Every day at Disney Parks, Experiences, and Products, we take pride in bringing the magic of Disney to life – and Disney Signature Experiences extends our service and storytelling in new places like the recently announced Storyliving by Disney™. These vibrant new home communities will be infused with Disney’s unique brand of magic intended to inspire residents to write the next chapter in their lives!

As a Marketing Strategy Manager, you’ll work in a diverse and inclusive environment amidst a professional and supportive community united by our Disney values, working toward excellence in all we do. You will lead the development of marketing programs to achieve our goals. You will partner with areas such as Public Relations, Advertising, Media, Promotions, CRM, plus maintain integration points with the business and operation.

Are you someone with experience in Marketing Strategy or Brand Management? Someone who approaches work collaboratively, with passion, and who’s not afraid to recommend and try new things. Someone ready to dig in and grow a business to new heights!

You will report to the Manager, Marketing Strategy.

Responsibilities:

• Lead marketing strategy, brand management, and communications planning for Cotino, the first Storyliving by Disney community
• Achieve results by developing the annual marketing roadmap and plan that incorporates strategic planning, analytics, and new ideas
• Partner very closely with the Cotino Sales Strategy Team to develop efficient and seamless strategies, programs, and processes that drive sales engagement and new home sales
• Develop and update Cotino brand style guides and positioning to ensure they are consistently applied across all consumer-facing communications
• Analyze data and consumer insights to identify marketing strategies, conclusions and business opportunities and craft recommendations for future programs based on this intelligence
• Manage marketing activities, in partnership with the Marketing Center of Excellence to achieve flawless execution of marketing programs
• Maintain a high-level understanding of marketing trends in the real estate industry
• Develop and deliver presentations to internal and external senior management
• Manage the budget, accurately achieving quarterly and annual forecasts

Basic Qualifications:

• 5+ years of Consumer Marketing, Marketing Strategy, Brand Management, or related experience
• Must be proactive, self-starter with the technical marketing skills to lead complex marketing programs with a high degree of ambiguity
• Experience in executing programs across the marketing mix including paid media, PR, CRM, online and digital marketing, and promotions
• Excellent communication skills with the ability to frame up a verbal or written POV to influence leaders, partners and peers
• Experience developing productive partnerships in and out of marketing
• Fluency in Microsoft Office Suite including Word, Excel, and PowerPoint

Preferred Qualifications:

• 7+ years of Consumer Marketing, Marketing Strategy, Brand Management, or related experience
• Previous experience in the real estate or new home/master planned community industry
• Working knowledge of Salesforce

Required Education:

Bachelor's Degree in Marketing, Business, Communications or Equivalent

Preferred Education:

Master's in Business Administration

Benefits and Perks:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.

#LI-VT1

#DPEPFLA

#DPEPMarketing

Job Posting Segment:

Commercial Strategy

Job Posting Primary Business:

Marketing Strategy

Primary Job Posting Category:

Marketing Strategy

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Celebration, FL, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2023-10-16