COMPLETE Marketing Supervisor - London, United Kingdom

Job Posting Title:

Marketing Supervisor

Req ID:

10063925

Job Description:

Location - this role is based in Hammersmith 4 days per week

Overall Purpose of the Role

Responsible for supporting across Paid, Owned and Earned marketing within EMEA region.

With a primary focus on brand and campaign marketing, key areas of responsibility include: delivery of marketing and PR events; activation of synergy campaigns in partnership with other areas of The Walt Disney Company (TWDC); developing external partnership opportunities, and supporting in execution as well as supervising the roll out of customer retention initiatives.

Work alongside the performance marketing team to coordinate and share creative assets, ensuring consistent messaging across consumer touch points.

Areas of Responsibility

• Work with the Senior Digital Marketing Manager, Brand and Retention and agency partners to support on the delivery of PR activations with the aim of maximising press coverage for shopDisney
• Supervise product samples for marketing and press events, marketing photo shoots and campaign activations
• Work with internal TWDC partners to maximise synergies and to establish and optimise opportunities that drive awareness of shopDisney and our product
• Responsible for promotion set up and testing and marketing calendar management in partnership with wider ecommerce team and agencies. Take an active role in managing the marketing calendar and keep internal and external partners up to date with priority initiatives
• Work with the Senior Digital Marketing Manager, Brand and Retention, to support in developing external partnership opportunities along with their execution. Responsible for providing campaign reports back to the business as and when required. Analyse data and provide recommendations to the business based on findings
• Work with the Senior Digital Marketing Manager, Brand and Retention, to provide support on customer retention initiatives such as direct mail, in parcel leaflets, and ‘surprise and delight’ moments for existing customer
• Support with raising purchase orders (POs) and efficiently managing invoices for marketing agency partners
• Work alongside CRM Supervisor to ensure brand marketing campaigns are well represented in email
• Work closely with the e-commerce team to maintain a high commercial knowledge of key best sellers, new product launches, promotions and general business activity to ensure appropriate marketing support
• Build a strong working relationship with shopDisney North America teams in order to share learnings and identify areas for collaboration and efficiency
• Responsible for accurately tracking and updating information for allocated budget

Training and Professional Development

• Operate with integrity, champion change and be a good ambassador for TWDC
• Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments
• Take ownership of your professional development through regular career conversations with your line manager and utilising available resources such as D Learn, instructor-led courses and on the job learning
• Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable
• Build links with other TWDC functions to develop broader knowledge of the business
• Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice

Areas of Accountability

• Accountable to the Senior Digital Marketing Manager, Brand and Retention
• Accountable for supporting the Senior Digital Marketing Manager, Brand and Retention on performance marketing initiatives as needed
• Accountable for delivering against annually agreed performance commitments
• Accountable for effective collaboration with wider marketing teams, cultivating and maintaining productive relationships in order to find synergies and efficiencies
• Accountable for regularly providing detailed reports and analysis to the business regarding campaign performance and trends
• Accountable for contributing to the success of the team
• Accountable for raising and processing purchase orders (POs) and efficiently managing invoices for marketing agency partners
• Accountable for accurately and efficiently updating and tracking budget spend

• Accountable for operating within legal parameters
• Accountable for cultivating and maintaining productive relationships and collaborating across departments internally and externally

Experience and Professional Qualifications Required

• Degree level education in marketing or a related field or equivalent work experience
• Demonstrable experience of e-commerce marketing, preferably for a European multi-channel retailer
• Proven experience of delivering multi-touchpoint marketing campaigns, essential
• Proven experience of effectively collaboratively agency relationships, essential
• Proven experience working with analytics tools such as Adobe Analytics, preferred
• Proven experience tracking, updating and working within an allocated budget, essential
• Proven experience of building effective relationships, championing change and collaboration across departments to achieve financial targets and joint goals

Skills Required

• Ability to give both internal and agency creative teams clear direction and briefs, and manage feedback and approval process within relevant brand guidelines

• Ability to understand and work within the legal guidelines provided by the legal department
• Ability to analyse data and consumer insights, construct practical conclusions and implement recommendations to achieve business targets
• Strong commercial acumen with good understanding of brand management
• Excellent organisational, planning and time management skills
• Ability to communicate effectively and build relationships at all levels of the business
• Ability to successfully manage priorities and deadlines whilst adopting a flexible approach
• Excellent written and spoken English for business use, essential
• Strong copywriting skills, desirable
• A strategic approach to problem solving and innovation
• A good eye for digital, social and brick and mortar marketing
• Computer literate including MS Word, Excel, PowerPoint and Keynote
• Forward thinking with the ability to take industry trends and translate them into something that drives growth for TWDC
• Resilient and nimble in an ever changing landscape
• Cultural sensitivity and an understanding of local markets across EMEA

Job Posting Segment:

EMEA

Job Posting Primary Business:

TDS Homebase (EMEA)

Primary Job Posting Category:

Digital Marketing (General)

Employment Type:

Full time

Primary City, State, Region, Postal Code:

London, United Kingdom

Alternate City, State, Region, Postal Code:

Date Posted:

2023-10-16