COMPLETE Direct-To-Consumer Director Nordics & Baltics - Copenhagen, Denmark

Job Posting Title:

Direct-To-Consumer Director Nordics & Baltics

Req ID:

10054510

Job Description:

Direct-To-Consumer (Disney+), Director

Overview of the Role

The Direct-to-Consumer (DTC) Director is a newly created role which oversees the overall commercial performance, and the day-to-day operations of Disney+ in the Nordics and Baltics, with a key focus and accountability for the growth of the service and responsibility for its profitability across the eight markets.

Reporting to the SVP & Country Manager for Nordics and Baltics region, the Director will define and constantly improve the local growth strategy by understanding local opportunities and threats, building and coordinating plans across teams, and updating these plans based on business analysis and insights.

The role will play a crucial part in the development and implementation of the overall strategic plan for the Nordics and Baltics, run DTC local operations, and continuously track business performance to ensure the achievement of Disney+ growth targets and KPIs.

The opportunity

The scope of responsibilities will span marketing, partnership growth, customer acquisition and retention (performance marketing & customer management), and business planning, analysis & insights.

In particular, this role will lead:

• Subscriber acquisition, including the planning and execution of performance marketing campaigns across all digital channels in alignment with the digital marketing team lead.
• Customer engagement and retention: all customer engagement strategies and activities, throughout their lifecycle (on-boarding, early life, at risk and win back).
• Subscriber net growth: delivery of ongoing net growth through optimisation of acquisition, retention, and customer lifetime value metrics.
• Disney+ local P&L and building the company’s capability in all aspects of Disney+’s commercial operations and performance to establish a best in class OTT streaming organization and service.
• Marketing strategy and execution: building the company’s capability and establish a culture of excellence in all aspects of Disney+ marketing jointly with the functional group and studio marketing directors, through the development and implementation of the marketing plans for Disney+ in the region.
• Partner commercial performance: work closely with existing Disney+ partners to deliver subscriber targets, through integrated campaign planning, optimised customer journeys, possible launch of new bundles containing Disney+ and effective execution of redemption-based campaigns for strategic and tactical partnerships and promotions for Disney+. Work closely with Affiliate and Content Sales team to inform new and ongoing partner selection and commercial terms.

Ideal Experience

• Extensive experience working in digital businesses, with a strong track record in delivering substantial commercial targets.
• Deep knowledge of subscription services and driving growth within the broader media landscape.
• Strategic thinker with strong communication skills.
• Proven leadership experience of building, developing, and motivating high-performing teams.
• Highly analytical mindset and data-driven approach to delivering results.
• A dynamic approach with proven leadership qualities, top level influencing skills and the ability to operate effectively in a collaborative, fast moving environment.

This role can be based in our offices in either Sweden, Denmark or Norway.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

Job Posting Segment:

EMEA Operations

Job Posting Primary Business:

CM-Nordics (EMEA)

Primary Job Posting Category:

Sales / Distribution

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Copenhagen, Denmark

Alternate City, State, Region, Postal Code:

SWE - Vastra Jarnvagsgatan 23, 10th Floor

Date Posted:

2023-10-12