COMPLETE CRM Specialist - Associate

Job Description

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all. 

 

 

The opportunity
We are looking for a Contact Relationship Management Specialist within the Brand, Marketing & Communications team in our Manila office. 

 

Reporting to the Marketing Automation Manager in Australia, you will be responsible for managing and maintaining the CRM database on a day-to-day basis. Data cleansing and database hygiene has become critical to Marketing Automation success in today’s data-driven economy. Plus, data integrity is the pillar for process stability/efficiency, business decisions and balanced risk assessments. 

The ideal candidate should be process-oriented, pay close attention to details, and have analytical thinking skills. Additionally, this role will require in-depth knowledge of internal sales, marketing, and business processes. The Contact Relationship Management Specialist must be an excellent communicator both written and verbal, and they must be comfortable with facilitating contact cleansing data education sessions and training end-users on how to update contacts in our CRM and within our Marketing Automation platform. The team is looking for a team player who is a natural problem solver, flexible and willing to roll up their sleeves to assist the business where needed.

Your key responsibilities
•    Perform monthly, quarterly, and annual scheduled clean-up and maintenance of CRM database
•    Monitor user behaviour to ensure contact information is being entered into CRM correctly
•    Communicate errors made by users in a friendly, helpful manner and report improper system usage to senior leadership
•    Conduct contact data activities, including keeping contact information aligned across multiple platforms, verifying company details, record merges and company/contact research to support sales and marketing processes, in accordance to data privacy policies at EY
•    Act as an analyst in support of marketing to drive growth through CRM / lifecycle and personalized marketing efforts
•    Become the point of contact for all change requests, system alterations and triage/resolve data issues on a case-by-case basis leveraging documented processes and guidelines
•    Assist Martech team members in executing ad-hoc contact requests, provide project planning/coordination support, and participate in business CRM enhancement projects
•    Develop, implement, and maintain the contact database hygiene dashboard and provide quarterly reports on the status of our database to ensure data decay is kept to a minimum
•    Document clear processes and procedures and enforce reporting protocols and policies on a regular basis

Skills and attributes for success
•    2+ years’ experience as a CRM/Data Specialist within a large complex B2B organisation and/or Bachelor’s degree in Information Management
•    Ability to identify CRM database issues and problems, generate solutions and choose appropriate alternatives using basic root cause analysis
•    Advanced proficiency using CRM systems, SAP Cloud for Customer preferred
•    Strong ability to handle large volumes of data cleansing activities
•    Results orientation, willingness to commit to a direction and drive data cleansing operations to completion
•    Advanced expertise in Microsoft Power BI (Power Query & M), Excel/Macro development and SharePoint preferred
•    Minimum of 1 year experience on marketing automation platforms, preferably in Adobe Marketo Engage is an advantage

To qualify for the role, you must have
•    Having certification on any CRM platform is a plus 
•    Strong interest in data management and analytics
•    Analytics and basic consulting skill
•    Attention to detail

Ideally, you’ll also have
•    Knowledge of data governance practices, business and technology issues related to management of enterprise information assets and approaches related to data protection
Ability to derive and present insights from our contact database with a strong focus on maintaining database hygiene
•    Knowledge of industry leading data quality and data protection management practices

Technologies and Tools 
•    Marketo, Hubspot, Pardot
•    Salesforce
•    Zendesk

What we offer
EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career. 
•    Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next. 
•    Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way. 
•    Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs. 
•    Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs. 

About EY
EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. 

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. 
 
Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers to the complex issues facing our world today.

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.
The exceptional EY experience. It’s yours to build. 

 

EY | Building a better working world

 

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

 

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

 

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.