Job Description
Primary responsibility as The Durant Guild Communications Senior Manager is to curate and implement communication strategy for the new import business and its products, to achieve public awareness and positive public sentiment:
- Develop and implement communication strategy for The Durant Guild as GM’s major growth area in China, and the products coming across the brands (Cadillac, Chevrolet, GMC)
- Create cadenced storytelling opportunities to amplify awareness and positive impression of The Durant Guild and the products
- Build and manage media and KOL relations across the social channels
- Crisis communication
- Executive communication
- Develop methodology to track the influence of communication for the new business, which is the first of its kind across the markets
- Managing budget within function and with collaboration with related functions to achieve synergy
Additional Job Description
- Knowledge:
Knowledge of communication across corporate and products
Deep understanding of media and social media landscape
Established media and KOL relationship
Knowledge of products across the brands, including Cadillac, Chevrolet and GMC
Understanding of the automotive industry and overall business environment in China for broader storytelling opportunities
- Skills:
Strategic thinking
Strong interpersonal skills to build trust with external audience and internal stakeholders across the functions, regions and cultures
Result-driven
Innovative and willing to enable new ideas and changes
Proven desire and ability to manage/coach performance of direct reports
Ability to learn on the fly continuously
Fluent English speaking/writing skills for global collaboration
- Experience:
Corporate Communication, Media Relations, Executive Communication, Social Impact, Internal Communication
- Education:
Master Degree of Communication, Journalism, Automotive or other related areas
- Competencies:
Ethics & Values; Composure; Decision Quality; Influence without Authority; Proven ability to think out of the box; Dealing with Ambiguity; Functional/Technical skills; Managerial Courage; Customer Focus; Organizational Agility; Ability to process information from variety of sources to make decisions
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
More Information
Application Details
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Organization Details
GM / General Motors
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