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Job Description
The Business Analytics Specialist role presents a rare opportunity for the ideal candidate to fully immerse in sales and marketing operations, utilizing their exceptional analytical and practical data skills to deliver impactful business outcomes. This position will be within the Customer Care and Aftersales organization and will involve close collaboration with marketing and product managers, analysts, and other subject matter experts in a highly cross-functional and integrated sales and marketing environment. This opportunity is ideal for individuals with strong analytical skillsets and experience in business intelligence and machine learning, who are interested in working on a wide range of real-life marketing initiatives and applying their findings to achieve tangible results.
Hybrid: - Position does not require an employee to be on-site full-time but the general expectation is that the employee be onsite an average of three (3) days each week to Oshawa (OEC) or Markham (MEC) office.
Key Responsibilities
Execute, streamline, automate reporting and visualizations for marketing program, performance tracking, and decision-making processes
Generate actionable insights from analysis to identify sales opportunities and support sales, marketing, pricing, product management, warranty, and other aftersales operations
Lead/support advanced analytics and machine learning projects
Lead/support process improvement and digitization initiatives
Lead/assist in building and sustaining data management processes and strategies
Required Skills and Qualifications
Relevant education and experience in business intelligence, analytics, machine learning, and related areas. Background can be in but not limited to: marketing, finance, engineering, operations, mathematics, data analytics, computer science, software engineering
Highly developed and proven analytical skills
Advanced knowledge and experience with:
SQL and databases
Data visualization tools e.g. PowerBI, Tableau, etc.
Programming Language e.g. Python, R, VBA
Microsoft Office products: Excel, Access
Highly adaptable with strong willingness to self-learn and develop new skills
Interest in applying analytical insights to marketing strategy and achieving results
Preferred Skills and Qualifications
Minimum 2 year relevant experience
Experience with Oracle, PowerBI, Python, Sharepoint
Experience in big data, machine learning projects, process digitization and automation
Completed courses in Statistics
Key Attributes:
A self-starter to achieve results, collaborate, and learn about the organization
Strong interpersonal and communication skill within a team environment
High level of integrity
Innovative thinking that is customer-centric
Strong time management, project management, and problem-solving skills
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
Diversity Information
General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.
We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.
Equal Employment Opportunity Statement
Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.
More Information
Application Details
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Organization Details
GM / General Motors
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