Manager, Loyalty Rewards Marketing Strategy & Delivery - GM Global Technical Center - Cole Engineering Center Podium

Job Description

Hybrid, reporting to a specific location where work needs to be performed / collaboration should happen (regardless this location is within a hub) and without regard to where a candidate lives (some employees may end up hybrid who live more than 50 miles away but where business needs dictate them to be onsite at a specific location three days per week).

• This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center- Michigan IT Innovation Center three times per week, at minimum

About the Role:

The position will report to the Vice President of Loyalty and will be responsible for leading a team of individuals in the development of new, innovative marketing strategies and tactics to drive loyalty rewards program growth, increase awareness, acquisitions and spend, as well as partner with the Loyalty Card team to seamlessly integrate My GM Rewards credit card offers, benefits and features as an integral part of GM’s commerce activities (i.e. in-vehicle technology, OnStar, brands, etc.).

The ideal candidate for the role embodies GM’s Behaviors and is motivated by the drive to ensure GM establishes a winning strategy that delivers a best-in-industry Loyalty program that delivers value for customers, GM and dealer network.  Ability to lead change, collaborate and influence across all functions, effectively prioritize, and thrive in an ambiguous / fast-paced environment is a must. The candidate will have to consistently tell the value story of the loyalty rewards and card program to various internal stakeholders to solicit buy in and support for the program. 

Specific job responsibilities include:

• Manage the development and execution of multi-channel marketing and advertising communications programs that include email, direct mail, digital, broadcast, web, collateral, social and PR communications.
• Develop innovative solutions to increase loyalty member engagement and increase revenue
• Develop corporate-wide Digital and Dealer initiatives for loyalty rewards program
• Develop specific marketing programs for the rewards program
• Partner with the Card portfolio team to integrate specific card strategies and tactics within the larger MyRewards program and lead execution
• Develop marketing KPI’s for areas of responsibility

• Responsible for overall program budget: production budget, media budget, and agency budgets
• Manage multiple agencies: creative, media, and analytics
• Cross collaboration and strategy development with multiple internal GM functions including but not limited to: Divisions, DSX, CCA, GCCX, Loyalty, GMF, Fleet & Commercial, GM Legal
• Develop comprehensive understanding of the Loyalty program market to inform future planning

Skills and Abilities:

• Strategic thinker with ability to innovate, plan and develop new solutions
• Strong working knowledge of database marketing, omnichannel customer communication, and lifecycle marketing
• Team builder who can develop and maintain strong relationships and gain the confidence of other professionals both internally and externally
• Experienced with business planning process and developing KPI’s
• Strong Organizational and Management skills
• Demonstrates a sense of urgency, attention to detail, and the ability to work under very tight/aggressive deadlines while managing multiple projects

Additional Job Description

Qualifications / Requirements:  

• Bachelor’s degree 
• 8+ years of marketing / agency experience. Loyalty program experience beneficial
• High EQ with excellent relationship management & influence skills, with attention to detail
• A proven & successful track record in navigating cross functional teams to achieve desired results in a highly-matrixed organization
• A demonstrated proficiency in leading development & execution of marketing plans, including roadmap prioritization & management, creation & tracking of measurements plans, executive / senior leadership report outs, etc.  
• Expertise in managing and leading complex projects and assignments with a high degree of autonomy, confidentiality, and accountability for results 
• Ability to work independently with minimal supervision 
• Operate with high level of time management and prioritization skills 
• Ability to organize and plan effectively, in ambiguous and continually changing environment 
• Highly developed oral and written communications skills, with focus on succinct, simple messaging
• High level of interpersonal skills to work effectively with, motivate and elicit work from others 
• Must be energetic, hardworking, enthusiastic; willing to offer opinions and judgments and constructively challenge leadership 
• Must be comfortable working with and at times, managing Senior Leaders and Executives within the organization 
• Demonstrated ability to work in an action oriented, decision-making environment and be decisive 
• Must plan and be able to anticipate risks associated with projects/tasks and have a plan to handle if encountered in highly visible live environments 

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:
• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values; 
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual's protected characteristics. For purposes of this policy, “protected characteristics" include an individual's actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​