COMPLETE 2024 University Graduate - Product Marketing Manager, K12 Education - San Francisco

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

The Opportunity

The Adobe K12 Product Marketing team helps K12 institutions empower all students to be lifelong creators. We focus on driving proliferation and active use of Adobe tools, especially Adobe Express, within the K12 classroom and throughout the institution. Day to day, the team shapes Adobe’s K12 Education business strategy, influences product roadmap and priorities, drives product launches, crafts positioning and messaging, develops partnership opportunities, supports customer-facing teams to hit their targets, and aligns cross-functional teams around a common vision. We are on a mission to inspire creativity for all learners, and we'd love for you to join us. We’re looking for a strategically minded product marketing intern to make sure we capture the full extent of this large and exciting opportunity.

In this role, you'll be joining the world-class Adobe for Education team to rethink and deliver the future of creativity for all.

What You'll Do

• Understand our customer segments, wants, and behaviors, and identify high-value use cases though research and customer interviews
• Develop strategies to advance business goals, drive engagement with students, teachers and education leaders.
• Develop persuasive, technical content that we can deploy in marketing channels, sales collateral and at events
• Identify the winning mix and cadence of search, PR, social, email and related channel activities to drive awareness and demand
• Present new ideas to Adobe leadership and advocate for customer needs

What You'll Need to Succeed

• Currently enrolled in a full-time MBA program and graduating between December 2023 - June 2024
• Education, education technology, and/or marketing experience in an enterprise technology or SaaS category preferred
• Proven analytical problem-solving skills, with a hypothesis driven approach
• Exceptional project management, communication, and writing skills
• Ability to communicate with and manage cross-department relationships
• Experience in tools and services targeted at developers, coupled with a deep understanding of the various developer segments a plus
• Experience with platform business models and API monetization a plus

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $92,800 -- $161,700 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.