The American College

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The mission of The American College of Financial Services is to raise the level of professionalism in financial services by promoting ongoing education, ethical practices, and the pursuit of new knowledge for the benefit of society.

As the leader in financial services education, we will partner with companies and professionals to help them realize their full potential, creating relevant learning opportunities that:

• Raise expectations and standards.
• Build sustainable advantages for our clients.
• Influence the industry and general public for the common good.

With a unique, and unwavering, commitment to Practical Academics — “Pracademics”— and real-world results, The American College of Financial Services offers driven financial services professionals one of the most valuable, and most valued, educations you can receive. The College is distinguished by resources of the highest quality, innovation in program delivery and design, and results that create sustainable career advantages. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation’s top thought leaders in financial services. Our goal is to ensure that our students are viewed by clients and peers as the best and brightest in their fields.

The American College of Financial Services places a premium on quality education. The College works tirelessly to ensure that society has informed, ethical financial service and insurance professionals it can trust. Our degrees and designations are universally recognized as representing the highest standard in expertise and education. More than 200,000 professionals have learned and honed their craft here. What they have found is that in the complex world of financial services, the key to success is being better prepared than the competition. It’s why so many return to The College throughout their careers.

We believe that your education is never over. Whether you are just starting out in the financial services profession, looking to advance your earnings potential, or seeking greater career opportunities and satisfaction through specialization, we deliver premium financial services and insurance education options that are relevant, comprehensive, and convenient. We are dedicated to improving every facet of the financial services profession.

From the creation of CLU®, our first financial designation in 1927, to the launch of our immersive, goal-based investment management program, the WMCP®, The American College of Financial Services continues to develop and deliver innovative programs that meet the needs of the changing financial landscape.

Since 1927, The American College of Financial Services has helped professionals realize their career goals through rigorous and practical education in financial services. Our mission is clear we are committed to benefitting society by delivering the highest quality education to the professionals entrusted with the public’s financial well-being.

From the creation of our first financial designation in 1927 — the prestigious Chartered Life Underwriter® (CLU®) insurance specialty — to the recent launch of our groundbreaking Retirement Income Certified Professional® (RICP®) designation, The College’s faculty continue to develop and deliver innovative programs that meet the needs of the changing financial landscape.

Our faculty and Centers of Excellence are comprised of thought leaders whose insights help shape the financial services profession. You will find what distinguishes The College from other academic institutions is an unwavering commitment to Pracademics —that’s practical academics — helping advisors master such topics as wealth accumulation, financial planning, philanthropic guidance, and retirement distribution strategies – all with a focus on ethics and professional standards.

Founded by industry pioneer Solomon S. Huebner in 1927, The American College of Financial Services has a rich history in financial services education— standing strong as the standard bearer for quality.

Through our long history, The College has responded to the dynamic financial services environment, revising programs and adding designations to address the evolving needs of financial professionals in specialized ways. These changes included launching the innovative ChFC® designation for advanced financial planning, creating the groundbreaking RICP® retirement income planning certification, embracing the digital age with our comprehensive online wealth management program, the WMCP®, offering sales training programs that consistently elevate performance, providing education for CFP® Certification, and adding graduate level courses in financial services, philanthropy, and management.

The institution has grown over the decades to become the leader in financial services education. Our faculty includes the nation's top thought leaders in financial services practice and management, offering expertise that is sought by companies, policy makers, and students across the United States and abroad.

The College has remained nimble and proactive in the rapidly changing financial products and services industry. More than ever, success in the field requires specialized knowledge. These demands fuel our growth and continue to bring prestige to an education from The American College of Financial Services.

Our students have become leaders in the financial services profession, managing leading offices and providing professional financial advice and guidance to millions of institutions, families, and businesses. These leading practitioners continue to be dedicated to The College and provide ongoing support to see that the original vision of founder Solomon Huebner will remain strong through all of the opportunities and responsibilities that lie ahead.

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