Director – OTC & CI Marketing - 243 Consumers Road, Toronto, ON

Referred applicants must not apply directly to this role. All referred applicants must use their unique referral link generated when they are referred by an existing colleague.

Location:

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day.
With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work.  We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

Why this role is important?

About the job

Role Mandate

The Director of Marketing – OTC & Community Investment leads the development of brand marketing strategies and oversees a team to execute marketing programs for Shoppers Drug Mart’s OTC categories and Community Investment programs (Shoppers Foundation for Women’s Health). They are a key strategic partner to their Category counterparts, Shoppers Foundation’s charity leadership, and other counterparts across the Loblaw enterprise. They have primary accountability for attracting new customers, increasing brand health, expanding customer relationships, and driving sales for the brand / categories within their portfolio

Core Responsibilities

People Leadership: Leads a team to develop world-class marketing strategies and briefs; oversees team performance against marketing strategic objectives and KPIs, through mentorship and professional development

Brand Strategy: Owns and champions the long-term brand strategy, making portfolio-level decisions to drive the growth of the assigned division/category in-store and in digital

Brand Communication: Ensures effective communication and understanding of brand objectives, initiatives, and vision across the organization

Planning: Leads the development of full-year marketing plans/integrated marketing campaigns for moderately sized portfolios with significant revenue/budgets; accountable for ensuring marketing briefs align to strategic objectives and deliver on results
 

Partnership: Acts as a strategic partner and advisor to Divisional/Category counterparts; collaborates across the Marketing organization and with other key partners to drive best practices, shared learnings, and efficiencies

Shopper Marketing Programs: Establish and develop relationships with vendors to drive participation in shopper marketing programs and category marketing campaigns

Control Brand Programs: Oversees the portfolio-level execution of Control Brand programs within the guidelines set by the Control Brands marketing team
 

Enterprise Strategy Alignment: Supports the VP in driving the Marketing organization's strategic priorities within the Brand team. Works collaboratively with the other marketing teams, and LCL partners to bring enterprise best practices to the division, proactively seeking opportunities to find areas of convergence where it adds scale and value to the division

Innovation: Drives leading edge, innovative marketing strategies across paid, earned and owned channels to ensure relevant and best-in-class campaigns

Financial Management: Accountable for improving marketing ROI for respective portfolio through the identification of savings and growth opportunities and ensuring the marketing budget is managed in accordance with best practices

Charity Fundraising: Support Shoppers Foundation’s charity annual fundraising goal through customer-driven fundraising initiatives across paid and owned channels

Outcomes & KPIs
 

Brand health

Customer acquisition and expansion

Sales and contribution

Return on marketing investment

Growth in market share

Shopper marketing revenue

Donations raised from customers

Creation of clearly positioned cohesive consumer brand experiences

Key Skills & Capabilities

Brand strategy & positioning
Developing marketing insights from data & analytics
Knowledge of CPG environments

Knowledge of charities and fundraising strategies
People management and coaching
Budget management & financial planning
Strong knowledge of leading digital marketing practices
Marketing analytics & technology

Selling & negotiation

Experience

10 years of experience, with expertise in brand marketing - OTC marketing experience is an asset
3 or more years of experience leading a team
Charity/fundraising experience is an asset

COVID-19 is a serious condition and has had a devastating impact on Canadians and others across the globe. As a leading Health and Wellness provider for millions of Canadians, our goal is to help all Canadians "Live Life Well".

In support of this goal, we have adopted a COVID-19 Vaccination Policy to protect the health and well-being of our employees as we continue our phased approach of office reopening. Employees will be required either to be fully vaccinated or undergo regular COVID-19 Rapid Antigen Screening in order to access the workplace.

Why work at Shoppers Drug Mart?

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand.   Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

How You’ll Succeed:

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture.  We believe great people model our values, are authentic, build trust and make connections. 

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today. 

Employment Type:

Full time

Type of Role:

Regular

Shoppers Drug Mart Inc. recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Please Note: If you have Employee Self Service (ESS) on Workday, apply to this job via the Workday application.