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COMPLETE Manager, Lifecycle Marketing - 500 Lakeshore Ave, Toronto, ON

4 days ago


Job Opportunity Details


Full Time


Not Telling

Work from home


Weekly Working Hours

Not Telling


Not Telling

Working Location

500 Lakeshore Ave, Toronto, ON, Ontario, 500 Lakeshore Ave, Toronto, ON, Canada   [ View map ]

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

Why this role is one of the best marketing opportunities in the country: 

Loblaw Companies Limited is a leader in retail, food, banking and health and wellness in Canada. We believe in helping Canadians Live Life Well. As a great Canadian company all decisions are made here – meaning as marketers, we are able to create, build and lead all aspects of brand marketing locally. This is an incredible chance to create an impact on PC Optimum – one of the largest loyalty programs and most trusted and influential brands in Canada.  

The Role:  

The PC Optimum Marketing team is looking for a Manager, Lifecycle Marketing. Someone who sets the bar high. A digital marketing specialist, hat juggler, to-do list junky, an expert in getting it done faster, smarter and more efficiently by putting the customer at the center of every decision they make. One of the biggest loyalty programs comes with one of the biggest member databases in Canada, and we are looking for someone to understand our members, identify key insights and build strategies to keep them engaged across their lifecycle. 



This role is responsible for supporting the development and implementation of marketing strategies, programs and campaign activities that contribute to the growth and sustained engagement of the PC Optimum: 

  • Handle the end-to-end channel management of lifecycle campaigns across a variety of owned digital channels (email, mobile push, SMS, and paid media). 

  • Collaborate within marketing team, cross-functional teams (eg. Loblaw Agency on developing creative, and Digital Messaging on technical builds and deployment), plus, external partners to ensure flawless, executional excellence of plans and programs 

  • Manage weekly communications to members, integrate and support ‘big bet’ enterprise campaigns within CRM channels, plus, support partnership initiatives via owned channels.  

  • Lead ongoing monitoring and reporting of member and channel activity with analysis, insights and recommendations 

  • Develop strategies to segment, target and drive specific behaviours amongst the member base 

  • Design and implement testing plans for continuous optimizations 

  • Manage two direct reports (Associate Manager and Specialist) 

  • Bring new insights to the table to improve current and future marketing initiatives 

  • Driven by working in a fast-paced, ever-changing environment that continually advances the business and brands through design thinking and agile processes. 

  • Develop and deliver customer-focused and insightful creative briefs that inspire internal and external agencies 

  • Handle projects through all internal processes ensuring all projects are organized and on track 

  • Contribute to the achievement of business objectives, brand objectives, strategies and KPI’s 


Role Requirements: 

  • University or college degree in business, marketing or an equivalent degree in a field of study related to the job 

  • 4-6 years of meaningful work experience in brand management, marketing or advertising (lifecycle marketing experience strongly preferred) 

  • Experience, understanding and continual curiosity in the space of digital marketing platforms, innovation and consumer engagement 

  • Strategic and results-oriented individual with strong analytical skills 

  • Proactive individual with strong project management skills and the ability to prioritize multiple and sophisticated projects. Strategic results-oriented individual with strong analytical skills 

  • Good judgment and experience in the development of creative/communications 

  • Strong communication skills and ability to influence others 

  • Experience in Loyalty and/or retail preferred 

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

More Information

Application Details

  • Organization Details
    L001 Loblaw Companies Limited

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