COMPLETE Manager, Marketing Analytics - USCA > USA > California > Costa Mesa HQ - VAN

The Manager, Marketing Analytics drives Vans’ Global MMM/MROI program with the goal to achieve continued gains in earned profitable revenue. You will partner with and support global and regional marketing teams, and collaborate with data and analytics experts within Vans, VF’s central functions and external agencies to deliver robust marketing mix models.

In this consultative role, you will ensure that insights derived from these models are effectively communicated and actionable throughout the organization, which includes identifying meaningful revenue opportunities and risks, and informing strategic demand creation choices to support seasonal and annual budget planning.

You possess strong analytical and story-telling skills, vendor management experience, a deep understanding of marketing principles, and the ability to take part in digital and data upskilling to help the organization develop a data-informed approach to strategic marketing decisions.

Join the Vans Family

Vans® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community.  For them, creativity is about the journey, not just the output.  Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”.  We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself.  We are driven by a spirit of INGENUITY.  And we are passionate about local COMMUNITIES.  And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential. 

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• In partnership with Marketing, manage delivery of the global MMM/MROI program cycles across all regions (APAC, EMEA and Americas) by an external analytics provider. Ensure insights are accurate and actionable.
• Engage directly with data providers (internal and external) to ensure Vans receives required inputs for ongoing analysis.
• In partnership with Vans’ Global Data Steward, Global Marketing and VF central teams, develop and maintain appropriate marketing data governance standards to ensure taxonomy alignment and modeling consistency. Educate, align, and support global and regional teams—including marketing, finance, and agency partners—in the adoption of standard marketing data classification, categorization, and methodologies.
• In partnership with Marketing leadership, facilitate regular presentations of implications and recommendations from MMM/MROI results to key decision makers and other stakeholders.
• Provide ongoing reporting and consultation to Vans’ global and regional Marketing teams and support Marketing leadership in engagements with Vans executive teams.
• Serve as the subject matter expert for data security regulatory action and brand implications (CCPA, GDPR, PIPL). Ensure that Vans’ data activation strategies are compliant and effectively adopting to the complexity of a dynamic landscape.

How you will do it:

• Partner closely with global and regional marketing teams, as well as finance, analytics, and data governance partners, ensuring proper synchronization of market-level data inputs between local teams.
• Collaborate closely with Global and Regional Marketing teams to ensure familiarity of marketing goals, seasonal campaign plans, and priorities.
• Coordinate and manage external and internal partners along all stages of the MMM/MROI program cycle.
• Coordinate with VF’s central data & analytics teams to ensure seamless data integration for modeling purposes.
• Establish and maintain strong relationship with external MMM/MROI vendor. Manage contracts, timelines, deliverables, and budget allocation for vendor projects. Ensure vendor’s modeling methodologies align with Vans’ goals and standards.
• Translate complex analytical findings into clear, actionable insights for stakeholders across the organization with the goal to enable marketing and commercial teams to shape investment and optimization strategies.
• Work closely with the marketing teams to ensure that insights are implemented effectively in campaign planning and execution.
• Partner with the Manager, Digital Analytics to ensure consistency between long-term MMM/MROI predictions and short-term digital signals within the eCommerce channel.
• Stay updated with the latest trends, tools, and methodologies in marketing analytics and modeling.

What success looks like:

• Effective stewardship of Vans’ MMM/MROI program that delivers actionable insights and informs global and regional marketing investment strategies that, ultimately, drive global revenue and profit.
• Program continually drives increases in marketing effectiveness and efficiency.
• You are Vans’ trusted go-to expert for MMM/MROI.

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know: 

• Expertise in understanding the intricacies of activating MMM/MROI models, their strengths, and limitations.
• Knowledge of data-driven marketing; fundamental understanding of eCommerce and related analytics, MTA models and their relationship to MMM/MROI models.
• Experience working in the retail or FMCG/consumer goods industry.
• Excellent analytical story-telling skills.
• Proven experience managing external vendors and cross-functional projects.
• Understanding of how global and regional teams integrate with one another at a large size brand.
• General knowledge of a go-to-market process.
• Understanding of the MarTech/AdTech landscape.
• Experience in financial planning and tracking, especially in marketing.

What we will teach you:

• Expand on your existing experience by navigating insights across eCommerce, digital, and physical marketing channels for a global brand and with access to other iconic brands within VF’s portfolio.
• Drive increasing business impact by shaping decisions with strategic analytics and compelling storytelling.
• Increase personal efficiency and influence by partnering with and leveraging existing resources and capabilities.

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Persevere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range:

$90,720.00 USD - $113,400.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.