Adobe RTCDP (Real-Time Customer Data Platform) Workstream Lead - Kuala Lumpur, Exchange 106 | Accenture Job

Role Summary

The Adobe RTCDP Workstream Lead owns delivery of a defined workstream within an Adobe Real-Time Customer Data Platform program for a banking client, built on Adobe Experience Platform (AEP). Typical workstreams are data ingestion and modeling, identity and profile, audiences and activation, CRM integration, or governance and consent. You lead a cross-functional team, turn banking use cases into working AEP configurations, and plan the data foundation they depend on. You also manage scope, quality, timelines and stakeholders.

Key Responsibilities

• Workstream delivery: Plan, run and deliver your workstream against the program roadmap, milestones and budget.
• Data planning: Build the data inventory and source-to-target mapping across banking and marketing systems. Define which data is activated in RTCDP, plan ingestion, refresh frequency, retention, data quality rules, ownership and the history backfill, in line with enterprise data architecture.
• Solution design: Work with architects on XDM schemas, datasets, identity namespaces and merge policies.
• CRM integration and planning: Plan and coordinate integration between RTCDP and the client’s CRM. Agree on integration patterns, field mapping, sync frequency, identity matching and system-of-record ownership. Align dependencies, environments, releases and cutover with the CRM team
• Data ingestion and collection: Oversee Sources connectors, Web/Mobile SDK, Edge Network, Data Collection (Tags) and Streaming/Batch APIs.
• Identity and profile: Own identity graph strategy, Real-Time Customer Profile configuration, and match-rate and data quality targets.
• Audiences and activation: Lead segment definition and Destinations setup for email, SMS, push, ad platforms, personalization (Adobe Target, AJO), CRM and contact center channels.
• Governance and compliance: Implement Adobe Data Governance, consent and preference management, and controls for sensitive financial and personal data. Support information security, audit and regulatory review.
• Team leadership: Guide and mentor 5–15 consultants and engineers across onshore and offshore locations, and review deliverables for quality.
• Stakeholder management: Be the main contact for business, IT, data, risk and compliance leaders. Report progress, risks and dependencies to the program manager and steering committee.
• Delivery assurance: Manage risks, change requests, SIT/UAT, sandbox promotion, cutover and hypercare.
  

Required Qualifications

• 8–12 years in data, MarTech or digital transformation, with 5+ years in hands-on Adobe Experience Platform / RTCDP implementations.
• Experience in banking domains, with a working understanding of banking data, products, channels and regulatory requirements.
• Experience in integration with CRM solutions, such as Salesforce or Microsoft Dynamics 365.
• At least 1-2 end-to-end RTCDP implementation delivered, covering ingestion, profile, segmentation and activation.
• Proven experience in data planning, including data discovery, source mapping, data modeling, data quality and migration or backfill strategy.
• Working knowledge of XDM, identity resolution, Profile merge policies, Query Service, Data Distiller and Flow Service APIs.
• Experience with Adobe Data Collection (Tags), Web SDK and Edge Network.
• Experience leading teams or workstreams across the full delivery lifecycle in Agile or hybrid models.
• Strong stakeholder communication and the ability to explain technical trade-offs to business and risk audiences.

Preferred Qualifications

• Adobe Certified Expert: Adobe Real-Time CDP Developer Expert/Architect. Exposure to AJO, Customer Journey Analytics, Adobe Target or Adobe Campaign.
• Experience with middleware and integration tools.
• Knowledge of banking data models and enterprise data governance frameworks.
• SQL proficiency and familiarity with Postman or Adobe I/O for API work.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

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