Lead Marketing Consultant - 141753-NC-Three Wells Fargo Center, Charlotte | Wells Fargo Job

About this role:

The Wells Fargo Customer Engagement and Experience team is seeking a Lead Marketing Consultant to manage CBL Customer Engagement marketing initiatives, servicing and internal communications. This customer centric team embraces the needs of our customers to increase their satisfaction with Wells Fargo, ultimately influencing their retention with us. Our customers are at the forefront of our mission, taking advantage of deep customer insights through data, research, marketplace trends, performance results, and direct customer feedback to inform our marketing strategies and campaign prioritization. This role will help develop and execute tailored marketing campaigns and customer-facing messaging that impacts customer satisfaction in a way that is measurable and can be optimized.

In this role, you will:

• Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area

• Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing

• Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors including intangibles or unprecedented factors

• Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing

• Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables

• May lead projects, teams or serve as a peer mentor

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired qualifications:

• Experience managing complex, multi-channel digital marketing campaigns.

• Expertise in digital marketing strategy, optimization, and channel best practices.

• Proven ability to drive customer growth through integrated marketing communications.

• Strong analytical experience using performance data to identify trends and improve results.

• Experience leading creative development for customer-focused marketing campaigns.

• Demonstrated success developing and executing test-and-learn strategies.

• Knowledge of digital payment products and solutions.

• Ability to thrive in a fast-paced, results-oriented environment.

• Proven cross-functional leadership and stakeholder management experience.

• Experience collaborating with internal teams, external partners, and agency resources.

Job Expectations:

• Must reside within a commutable distance from posted work location

• Hybrid work schedule. Must be able to work from one of the approved jobs posting locations three (3) days in office & two (2) days remote.

• This position is not eligible for Visa sponsorship.

• Relocation assistance is not available for this position.

Posting End Date: 

22 Sep 2026

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.