Digital KA Manager - Shanghai - The Hub | Shell Job

Shanghai, China

Job Family Group:

Sales & Marketing

Worker Type:

Regular

Posting Start Date:

September 17, 2026

Business Unit:

Downstream and Renewables

Experience Level:

Experienced Professionals

Job Description:

What you’ll be doing

1. Key Account Management

• Own and manage the overall business relationship with Tuhu.
• Develop and execute annual Joint Business Plans (JBP) aligned with company growth objectives.
• Build and maintain strong relationships with key stakeholders across Tuhu's procurement, category management, operations, and marketing teams.
• Lead annual commercial negotiations, including contracts, trading terms, promotional investments, and business agreements.
• Identify and develop new business opportunities, product listings, and category expansion initiatives.

2. Sales & Business Development

• Deliver annual, quarterly, and monthly sales targets for the PENNZOIL product portfolio.
• Develop account growth strategies to increase revenue, market share, and profitability.
• Monitor channel performance and identify opportunities for business acceleration.
• Manage sales forecasting, inventory planning, and demand alignment to ensure healthy stock levels and uninterrupted supply.
• Drive execution excellence across all commercial and operational activities.

3. Digital Commerce & Marketing

• Collaborate with Marketing and Tuhu teams to plan and execute platform-wide campaigns and promotional activities.
• Lead key sales events such as 618, Double 11, Double 12, and other major shopping festivals.
• Optimize traffic acquisition, conversion rates, customer retention, and platform visibility.
• Support digital marketing initiatives, consumer engagement programs, and membership campaigns to strengthen brand awareness and drive sales.
• Evaluate campaign effectiveness and return on investment (ROI), ensuring efficient allocation of marketing resources.

4. Business Analytics & Insights

• Establish and manage business performance tracking through key metrics, including sales, traffic, conversion rates, average order value, and category share.
• Analyze customer and market trends to generate actionable business insights.
• Conduct Monthly Business Reviews (MBR) and Quarterly Business Reviews (QBR) with internal and external stakeholders.
• Provide sales forecasts and business recommendations to support strategic planning and decision-making.

5. Cross-Functional Collaboration

• Work closely with Marketing, Supply Chain, Finance, Customer Service, and Sales Operations teams to ensure seamless execution.
• Support new product launches and channel-specific projects.
• Coordinate issue resolution related to pricing, logistics, inventory, promotions, and customer experience.
• Ensure compliance with company commercial policies, pricing strategy, and brand guidelines.

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