Marketing Specialist - Bengaluru, BDC4C, Consulting | Accenture Job

In your role as a CRM Specialist, you have a dynamic position that encompasses multiple facets of client relationship marketing. Your expertise lies in understanding the core principles of CRM and establishing strong connections with key stakeholders. Your main responsibilities involve implementing impactful initiatives and programs, as well as measuring and reporting their effectiveness. While you may manage your own accounts with guidance from senior colleagues, you also collaborate with senior CRM leads at their respective accounts.

Value Creator:

• Empowers CRM lead(s) in implementation and delivery

• May lead 1-2 light accounts, coached and guided by senior colleagues. This

may also include supporting a cluster of accounts as part of our “dynamic”

CRM model.

• Selects and leverages value-driven content and experiences for our accounts.

• Gathers and organizes buyer insights and relationship intelligence.

• Proactively acquires industry knowledge, immerses in trends and

developments.

• Leads and actively embraces GenAIsolutions as our digital colleagues and

pro-actively gains a deeper understanding of when and how to utilize them

effectively.

People Developer:

• Lives our Purpose, our Core Values, our Code Of Business Ethics and our

Leadership Essentials.

• Optionally acts as one M&C and one Client Relationship Marketing Team.

• Cultivates and owns relationships with key stakeholders (CALS) in business &

marketing teams.

• Champions collaboration across M&C and with business teams.

• Embraces curiosity and agility, adapting with a growth and change mindset

to meet business needs..

• Fosters peer connections for shared growth, coaching, and collaboration,

cultivating a strong community.

Business Operator:

• Measures our marketing against KPIs and uses feedback loops for continuous

improvement

• Masters essential tools like SynOps for M&C including M+C Plan, MMS,

Monday, Writer, LinkedIn Sales Navigator.

• Collaborates with the industry captain and team members to streamline

processes, drive innovation, and enhance efficiency.

• Assumes a champion or expert role on a specific topic or area.

• Exemplify data led, modern marketing.

to be filled by recruiter

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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