Marketing Lead - IND LBT | Lowes Companies, Inc Job

Innovate in Bengaluru

This position is based at our on-site office in Bengaluru. Lowe's offers an ultramodern work environment, complete with cutting-edge technology, collaborative workspaces, an on-site gym and clinic, and other perks to enhance your work experience. 

About Lowe’s Blue Technology Private Limited

Lowe's Blue Technology Private Limited, part of Lowe's Companies, Inc., operates under the brand name Lowe's Commerce Solutions (LCS) and serves as the technology and innovation arm of Lowe’s Companies, Inc., focused on building modern retail commerce platforms and enterprise-grade solutions for retailers across the globe. Our mission is to help retailers modernize their commerce ecosystem through flexible, scalable, and hardware-agnostic solutions that accelerate digital transformation and improve operational efficiency. We operate at the intersection of retail, technology, and innovation, enabling businesses to deliver seamless experiences across stores, web, and mobile platforms.

About the Team

Our team brings together product leaders, architects, engineers, consultants, designers, and domain experts who are passionate about solving real-world retail problems through technology and innovation. We operate in a fast-paced, collaborative environment with a strong focus on execution, customer impact, and continuous improvement.

As part of the team, you will have the opportunity to:

• Work on large-scale enterprise commerce platforms
• Solve complex retail and omnichannel challenges
• Collaborate with global stakeholders and customers
• Drive innovation in modern retail technology
• Contribute to products that power real business outcomes

Job Summary

We are looking for a strategic and execution-focused Marketing Lead to build and scale the marketing engine for Lowe’s Commerce Solutions. This is a 0→1 and 1→N role responsible for establishing the brand and positioning our commerce platform as a category-defining solution globally. You will own the charter across brand, product marketing, and ecosystem growth, working closely with Sales, Product, and Leadership.

Roles & Responsibilities

Core Responsibilities

Content Strategy & Positioning

• Define and execute GTM strategy for Lowe’s Commerce Solutions across target segments (enterprise retail, marketplaces, B2B commerce)

• Craft clear value propositions, messaging, and differentiation vs competitors

• Identify priority markets, ICPs (Ideal Customer Profiles), and buyer personas

• Build and maintain Lowe’s Commerce Solutions’ website

Product Marketing & Storytelling

• Translate platform capabilities into compelling narratives for enterprise buyers

• Own launch strategy for new features, solutions, and vertical offerings

• Create high-impact assets: case studies, demos, whitepapers, pitch decks

• Enable sales with strong collateral and battle cards

Brand Building & Thought Leadership

• Establish Lowe’s Commerce Solutions as a credible global commerce platform brand

• Drive presence in industry forums and events (e.g., NRF Big Show, Shoptalk) III.

• Own website, content strategy, SEO, and social presence

Years of Experience

• 6+ years of experience in B2B / enterprise technology marketing

Education Qualification & Certifications

Required Minimum Qualifications

• Bachelor’s degree in business, Engineering, or a related field
• MBA or equivalent advanced degree preferred

Primary Skills

• Proven experience in content marketing for platforms, SaaS, or commerce solutions

 • Deep understanding of digital marketing, content, events, and ABM

• Data-driven marketing mindset

 • Cross-functional influence (Sales, Product, Leadership)

• Ability to operate in ambiguity and build from scratch

Note: This role is with Lowe’s Blue Technology Private Limited.

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.