COMPLETE Brand Manager, Product for Walmart Connect (Manager, E-Commerce Category Marketing) - San Bruno, CA

Position Summary...

What you'll do...

PLEASE NOTE: The team comes into the office 3 days a week; this is not a remote position;. We are only considering local candidates who can work onsite at this time. If you are not local and apply for this role, please specify "open to relocation" on your resume, if that is applicable, for consideration.

About the Brand Strategy & Creative Team at Walmart Connect 

We are a team of passionate creatives, copywriters, and brand marketers. We lead brand narratives and initiatives, sales enablement, product commercialization, and the voice, look and feel of Walmart Connect. This is an exciting role on a fast-paced team within a rapidly growing business at America’s #1 retailer, join us today! 

You’ll make an impact by: 

• Creative Brief Development: Develops and/or reviews creative briefs for initiative/campaigns and socializes with creative team and/or agency partners. Creates tactical plans based on briefs. Reviews target audience, objectives, budget and timeline for all initiatives within a project. Reviews and provides feedback on creative. 
• Marketing Strategy: In partnership with Product Marketing, helps draft B2B marketing strategy, Product GTM materials and ensures alignment with Walmart Connect's overall business strategy and brand objectives; socializes strategy with other marketing leaders and associates. Represents marketing plans in cross-functional venues like team meetings. Shares innovative ways to differentiate Walmart Connect products in the marketplace through content and creative in marketing materials and on walmartconnect.com. Mines partner industry research, gleans insights and makes recommendations regarding Walmart Connect's brand position and ongoing maintenance plan.
• Writing: Writes first draft of product narratives, case studies, key pitch material and sales presentations, other marketing collateral as needed. Reviews materials written by others to ensure brand voice, creative is on brand. 
• Marketing Initiative Implementation and Management: Manages most or all aspects of Product Marketing sales enablement initiatives. Drives growth in new advertiser acquisition, advertiser retention and conversion rates through content and creative. Reviews and approves communications and marketing collateral to ensure consistent advertiser experience and improved effectiveness. Provides input into the brand creation and development strategy and leads the development of enduring brand messages for a straightforward campaign or product. 
• Collaboration: Collaborates with cross-functional teams (e.g., Vertical Brand Strategy, Marketing Activation, Client Solutions, Sales) to execute marketing materials, pitch decks, case studies, and ensure consistent brand messages across all channels. Identifies, collects and shares critical information with cross functional teams and key stakeholders to ensure exceptional execution. 
• Drives the execution of multiple business plans and projects by identifying advertiser and operational needs; developing and communicating business plans and priorities; removing barriers and obstacles that impact performance; providing resources; and demonstrating adaptability and supporting continuous learning. 

You’ll sweep us off our feet if… 

• You’re a visionary always looking for ways to distinguish yourself from the competition. 
• You thrive in constantly evolving, fast-paced, dynamic environments. 
• You build trust quickly and lead by influence with the ability to translate to varied audiences. 

Minimum Qualifications  

• Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

  

Preferred Qualifications

• 4 years’ experience in product marketing, digital media, AdTech, or other related field, developing creative briefs, marketing collateral and narratives.  
• Strong writing skills  

At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .

The annual salary range for this position is $97,500.00-$162,500.00

Additional compensation includes annual or quarterly performance incentives.

Additional compensation for certain positions may also include:

- Regional Pay Zone (RPZ) (based on location)

- Stock equity incentives

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Business, Marketing, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Marketing Experience in a Consumer Packaged Goods or Retail Environment

Masters: Business Administration

Primary Location...

850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America