Associate - CRM - bengaluru

CRM (Customer Relationship Management) Team is responsible for managing the key communication channels (Notifications, SMS, Email, WhatsApp etc.) for Myntra. The team works with multiple stakeholders across Creative, Category, Customer, and Monetization charters to deliver relevant targeted communication and drive user traffic to Myntra platform. 

Role & Responsibilities:

This role will involve a mix of marketing and analytical skills. A typical day for the individual will include:

• Working with stakeholders across multiple teams (including Category, Retention, Acquisition, Monetization etc.) to plan and manage multichannel marketing campaigns

• Monitor performance of each channel - Notif, Email & SMS and customer cohorts and take surgical actions

• Perform deep-dives including sales funnel analysis, content effectiveness measurement etc. to improve the effectiveness of CRM channels

• Develop and implement new strategies to drive objectives like retaining customers, acquiring new customers and addressing customer pain points through the channels

• Track marketing metrics and trends, like conversion rates and web analytics.

• Publish periodic reports and prepare decks for reviews with Senior Management

• Guiding the other team members with their queries and resolving bottlenecks to ensure timelines and processes are met

• Conduct market research to follow trends and competition

Requirements

• 3-5 years of experience with at least 2 years of experience in CRM/Digital Marketing operations

• Technical expertise with CRM and analytical systems

• Knowledge of online marketing methods and best practices

• Solid background in customer acquisition/retention strategies is a plus

• Efficient project and people management skills

• Good communication and presentation skills – Written and Verbal

• Bachelors/ MBA from premier institutions.