Asst Mktg Mgr-Customer Strategy & Comms Planning - Mooresville, NC (SSC) 1999

Identify, size, and prioritize the highest value audience strategies that target specific customer segments during moments that matter to drive personalization efforts at scale.
Translate business requirements to Technology and Data Analytics & Measurement cross-functional partners for support to enable customer data (across 1P, 2P and 3P), Personalization/MarTech capabilities, and consolidated measurement plan.
Build key audience activation playbooks with profiling and audience segment insights.
Present annual and quarterly brief-in presentations across internal and external stakeholders.
Support the orchestration of audience activation across cross functional teams & channels to deliver a unified, personalized experience.
In partnership with measurement and finance teams, share a quarterly readout of measurement, lookback, and process refinement which includes OKR & revenue progress, customer/creative/channel level performance insights to serve as a feedback loop to inform strategic and annual planning with progress against macro-objectives, and test & learn agenda.
Work collaboratively on Marketing customer taxonomy maintaining a customer definition repository to instill audience unification to drive stronger connection with the customer, maximize business impact, and performance insights.
Support the Marketing governance process for audience creation, activation, and measurement.
Evaluate audience data sharing opportunities to determine benefit to Lowe’s in partnership with Legal and Technology.
Demonstrate knowledge of the latest industry developments (changes in privacy laws and regulations, cookiesless, etc.)

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.