Foods Insights Manager - Cape Town HQ - Cape Town, South Africa

We are PepsiCo

PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.

In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.

The SA Foods Insights Manager is responsible for the alignment, development and execution of the vast Foods insights agenda with a dual focus on developing the upstream innovation work and leading the performance assessment of consumer impact of the current business. It plays a key role in supporting our vision and mission with primary responsibility for shaping and enabling flawless delivery of the Foods category strategy in South Africa, delivering initiatives that systematically build best in class insights capability and maximise growth and marketplace advantage.

Main Accountabilities:

Executes consumer opportunities for current business & innovations- Leads deep consumer understanding, identifies and evaluates consumer driven opportunities for Category and brand portfolio development in order to define winning strategies and ensures Consumer Insights programs execution. Assesses Brand Architecture relevance and develops specific recommendations on adjustment/ optimization.  

Executes consumer Research & Analysis- Identifies consumer research needs to meet business objectives.  Provides consolidated ad-hoc analysis.

Inputs into Brands performance evaluation/ post evaluation of marketing activities- Leads performance reviews, provides valuable conclusions and recommendations of brand activities to make constant and relevant input to the brand strategy/ marketing plans.

Executes Insights Capability Building Agenda

People - Manage, coach and develop a team of direct and indirect reports to deliver strong business results. Inspires and motivates subordinate to achieve business vision.

• 10+ years experience in both qualitative and quantitative research either at agency or FMCG, building a solid knowledge of research methodologies and techniques (qual &quant); basic statistics.
• 3 year tertiary qualification
• Proven Strategic ability with strong analytical/ creative/ innovative skills
• Good Knowledge of research methodologies and techniques (qual&quant); basic statistics
• Experience in developing and maintaining relationships with external agencies and internal stakeholders
• Excellent communication, presentation leveraging storytelling and project management skills

“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"