COMPLETE Social Media Manager - St. Louis

About Four Seasons Hotels and Resorts: 

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. At Four Seasons, our company values are much more than a program or a policy; they define who we are and inform the decisions we make. The company's guiding principle is the Golden Rule, and as such Four Seasons strives to have a long-lasting, positive influence on the communities where we operate and on the people we employ and serve around the world. 

Sited near the confluence of the Mississippi and Missouri rivers, historic St. Louis continues to invite exploration. Find the luxurious Hotel, a haven of tranquility with epic views of the Gateway Arch, in the heart of downtown's entertainment district, just steps away from Horseshoe Casino, the pulse of St. Louis. 

About the Role:

PURPOSE:  The Social Media Manager manages brand social channels with the goal of increasing engagement and generating revenue for Four Seasons Hotel St. Louis. The Social Media Manager supports the Senior Director of Marketing and Director of Public Relations to execute strategies in digital marketing, social media, content development, public relations, online reputation management, and measures success through outcomes supported by analytics and reporting.

Social Media/Digital Marketing

• Initiate and manage the hotel and restaurant social media strategy (Instagram, Facebook, X, YouTube) with support from the Director of Public Relations; Curate engaging content that showcases Brand DNA while increasing total audience size and engagement
• Plan and execute photo and video shoots in collaboration with other departments (R&B, Spa) to develop engaging content
• Develop content calendar to ensure consistent and timely posting across platforms, maintaining brand standard activity levels
• Utilize available programs (including Sprout, Social Native, Tracker) to streamline social media management, integrate User Generated Content, and vet influencers.
• Execute effective community management of all social media platforms; monitor for comments and respond in a timely manner
• Ensure social media content performs well in Brand Clarity audit and monthly marketing scorecard
• Execute strategies and tactics outlined in FS Corporate Toolkit  and ensure participation in corporate global social media campaigns
• Manage hotel online presence of hotel, including images and content, on Four Seasons owned channels and partner sites (CVent, Party Slate, OTAs, Newsroom, etc.), ensuring alignment with the Hotel’s positioning, storytelling and business objectives.
• Manage online reputation (using Revinate, Google); monitor, report reviews/sentiment to internal stakeholders, lead community response
• Support DOM/PRD and agency partners with digital marketing tactics, including SEO, PPC, email marketing, and display advertising to ensure messaging and creative is aligned
• Assist with social media advertising campaigns and brief submissions
• Manage Local Mailing List Manager database; develop timely and relevant communications for distribution to this audience
• Attend relevant meetings, including monthly Acronym, biweekly R&B PR meeting

PR/Marketing Communications

• Manage hotel profile on Four Seasons image library; execute necessary release forms; submit new images for approval; clear dated images from library
• Collaborate on the development of marketing partnerships and hotel activations that both enhance the guest experience and drive engagement
• Organize Influencer and Media in on-property experiences, itineraries, and events
• Assist with the organization, publicity, and execution of PR events and activations on and off property
• Assist with the creation of internal/external promotional materials, including print, digital, owned assets and other collateral
• Foster relationships with media and influencers and respond to queries as needed; Assist with updating and maintaining with media/influencer database (Cision)
• Assist with tracking coverage and reporting on KPIs

What we are looking for:

Education: College degree preferred  

Experience: Previous digital marketing/social media experience required, preferably within the hospitality industry and preferably 2-4 years minimum experience.

Skills and Abilities:        

• Experience with social media platforms, consumer engagement and strong awareness of the digital world.
• Excellent writing, presentation, and communication skills.

• Photography and video skills and an eye for aesthetic

• Attention to detail and organization.
• Influencer relations experience.
• Knowledge of Canva, photo/video editing and production, familiarity with graphic arts and collateral.
• Ability to multi-task effectively, managing multiple projects while being cognizant of deadlines and priorities.
• Ability to manage third-party agencies, partners, and vendors.
• Proficient in Microsoft Office Suite.

What we are offering you:

Four Seasons believes in offering the best to the best when it comes to employee benefits!

*Lucrative salary!

*Excellent benefits package that includes: Medical, Dental, Vision and 401K with employer matching all starting at 30 days!

*Time off plans starting at day of hire!

*An opportunity to be a part of a cohesive team in an inclusive work environment!
*Complimentary and discounted hotel stays around the world!

*Wellbeing and mental health initiatives and focused company!

*Embracement and promotion of diversity in our workplace!

*Complimentary employee meals and beverages!

*Tuition reimbursement!

Learn more about what it is like to work at Four Seasons-visit us: 

https://www.fourseasons.com/stlouis/
https://www.fourseasons.com/careers/
https://www.linkedin.com/company/four-seasons-hotels-and-resorts
https://www.facebook.com/FourSeasonsJobs
https://twitter.com/FourSeasonsJobs

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf