Senior Copywriter - 1 Presidents Choice Circle, Brampton, ON

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong. 

At Loblaw Agency, our in-house creative team expertly translate our customers’ needs into real, engaging work that speaks to Canadians and drives brand love. Join our growing team and come dream up original creative for some of Canada’s most loved and trusted brands! 

Job Description

Do you like words? Specifically imagining them, typing them, sorting them into brilliant, efficient sentences? Then this is the role for you. Loblaw Agency is currently looking for a Senior Copywriter to join our team. The Senior Copywriter will work in partnership with Art Direction and will play an integral role on our Loblaw Agency team. The chosen candidate will develop ideas in support of our brands including President’s Choice and the PC Insiders Report.

If this feels like it’s you, raise your hand. You are passionate about being part of a team that delivers the best customer experience. As a Senior Copywriter, you thrive on taking an idea and making it different and engaging. Without forgetting the fun! But above all, you make it all relevant to the customer. You understand what makes each of the channels unique and you are driven by results. Whether it's a transactional tactic or large campaign, you can distill information and data insights to craft a message that tells a compelling story. You're a team player and collaborator who wants to take all the most engaging ideas for compelling copy.

If you are passionate about unique, imaginative, data-driven ideas, if you are excited about working on President’s Choice, Canada’s number 1 and most trusted CPG brand and if you thrive in an engaging, fast-paced environment, we’d like to meet you.

What you'll do:

• The Senior Copywriter will partner with designers on concept development and execution across our brand portfolio

• Act as the lead copywriter for the PC Insiders Report across all channels

• Strong strategic acumen to ensure concepts are insight-driven and on brief

• Attend briefings and kick off meetings and offer insight and expertise on best practices for messaging

• Develop concepts and copy across consumer-facing channels including editorial, in-store signage, print, digital, social, broadcast, etc.

• Ensure a seamless customer message across all consumer touchpoints that reflects the brand

• Lead presentations of creative concepts and messaging to various internal teams and Senior Leadership

• Ensure all projects meet brand standards and are completed on schedule

• Review talent castings and direct radio records/shoots as required to ensure the quality of the creative vision

• Develop relationships with external partners and vendors and provide direction/edits and approvals on outsourced copy as required

• Keep abreast about advertising trends consumer surveys and other data regarding marketing related to PC products and services

• Use organizational skills to maintain processes that provide structure to workflow of copy within the creative department

What you'll need:

• Minimum 5+ years of copywriting experience (editorial copywriting preferred)

• Bachelor’s degree in English, communication studies, journalism, creative advertising or equivalent

• Extreme attention to detail and strong organizational skills

• Demonstrated proficiency of writing across all channels

• A strong understanding of industry best practices and expertise in journalism

• Excellent written and verbal communication skills

• Ability to present and justify creative ideas and concepts against the creative brief

• Knowledge of the marketplace and industries we operate in, creative strategy, and the competitive landscape

• A passion for big idea thinking and consumer centric storytelling and writing content that stands out in today’s world

• A conceptual thinker that is confident presenting big ideas at meetings and brainstorming sessions

• Able to work independently and collaborate cross-functionally with a fast-moving team

Primary location will be our Loblaw offices at 1 President Choice Circle, Brampton ON. Secondary locations such as at Bathurst and Lakeshore, Toronto ON may be required as needed. Loblaw has a flexible work policy, working remotely up to 1 day a week.’

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.  
 
Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.