Associate - Brand Marketing - Bengaluru

Roles and Responsibilities

Role: Handling Brand marketing for the house of brands portfolio and events for Myntra

Responsibilites:
● Working with brands across the house of brands portfolio and own up the entire brand marketing charter for these brands
● Working on the event marketing plans for the large sale events of myntra
● Working with internal stakeholders and external partners to ensure fulfillment of brand plans
● Developing digital/social/BTL plans for brands basis the brand and category requirements and executing the plans
● Regular monitoring of brand and event performance through data dashboards

Qualifications & Experience
● 2-4 years of relevant work experience of working on brands managing the communication and brand strategy.
● Has exposure to creative development process, including content and campaign creation and execution
● Needs to have exposure to media planning, Digital planning etc.
● Having strong creative bent of mind, with ability to generate ideas to drive brand visibility
● Has an analytical bent of mind and is able to understand data
● Cross functional team management skills to liaison with both external agencies and internal stakeholders
● Comes with industry contacts and publisher connections, has worked with vendors across domains
● Experience of working in unstructured environment, entrepreneurial in nature
● Excellent verbal and written communication skills
● Self-motivated, aggressive, open to learning with an extremely positive attitude