Associate Director - Category Demand Management - Bangalore

About Team

Revenue sell side or category demand management team shapes demand at a category level across customer, visibility and pricing levers. It manages day to day activities with close interaction with category buy side teams. This team is a key driver for achieving platform revenue and growth, at the same time, scaling the respective category’s revenue, by targeting a specific profitability for the category

Roles &Responsibilities
Role:
 Define and achieve the growth strategy for your category or business units - by considering the selection available,
pricing and discount targets
 This role involves managing the demand generation starting from driving the traffic for the category to taking action
for driving conversion – across all the external brands and Myntra Fashion Brands
 This role will be a people manager role – leading a team of 10+ people in driving the demand generation for respective
categories in Myntra
 This role involves working with leadership team to define the future strategy for the categories

Responsibilities:
 You will be responsible for owning the topline and bottomline targets for the category you will be managing
 Responsible for driving the revenue and growth for the categories - by growing the brands or sellers on the platform,
increasing customer acquisition and retention for the categories
 Responsible for driving the merchandising strategy for the categories, driving the acquisition and retention targets for
the categories and CRM strategy for your categories
 Responsible for driving the supply side selection metrics for your categories and driving the right selection width and
depth for those categories.
 Responsible for driving the go-to-market for all launches and campaigns and events for all the categories.
 Responsible for the Pricing Strategy for the category.
 Also you and your team are responsible for deriving insights from the data, come up with new ideas to drive the
growth and pricing strategy for the category

Qualifications & Experience
 Master’s degree from an accredited university or college a must
 8 years of total; 5+ years’ experience in e-commerce/ related fields a must
 Must have led a team of 5+ people for a minimum of 2 years; must showcase ability to lead, mentor and manage high
performing individuals
 Must manage multiple senior stakeholders independently
 High competency in written and verbal communication skills (preparation of business documentation, presenting to
senior stakeholders a must)
 Able to work with others in a fast-paced, team environment and to interact effectively with all levels of management.
 Results oriented with excellent communication and interpersonal skills, can work individually with minimal or no
supervision