Content Development Art Lead - MIGUEL HIDALGO, Mexico

We Are PepsiCo 

Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. 

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. PepsiCo Mexico is one of the most significant consumer product companies in the country. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years. 

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. 

Know a little more: PepsiCoJobs  

Join PepsiCo, dare to transform. 

The Opportunity  

The Sector’s Content Development Lead for Creative Design is responsible for managing the creative team producing content work for our marketing clients in Pepsico Foods North America. This position works in close collaboration with the business's Content Development Lead for Accounts and the Strategy/Copywriteres to ensure that the work intake and priorization maximazes the use of our resources while safeguarding quality of service, efficiency and creative excellence.

This position is the contact between the Brand Marketing Team, D3, PepsiCo Design Team and Agencies of Record that serve the brands during the creative process to capture requirements, assign resources, schedule work and ensure delivery. This role is also responsible for upskilling the creative team and developing transferable skills in our associates so they can easily transition between digital, packaging, in-store, video and business engagement.

The ideal candidate must be a strategic and creative leader with proven experience managing creative teams (specially design teams as the 100% of the team are designers) producing all types of content work, while partnering with internal and external third parties. In addition to people management, this position requires a seasoned professional with a keen eye for art direction, special for shopper marketing materials: POS, Packaging Adaptations, Banner Ads and Social Media.

Someone who will ensure that our delivery sticks to the brief, and if the brief, timelines or desired outcomes are ambiguous, will help our accounts team and clients to land the correct requirements. This person needs to demonstrate a positive, do-what-it-takes attitude; be a natural connector who develops strong relationships among various groups, and anticipate and solve problems all while being highly organized.

Your Impact 

As Creative Solutions Sr Manager your scope would consist of

Team Leadership & Development

Lead, mentor and manage the Art Directors for the different business verticals in the group creating a fertile work environment rooted in the PepsiCo Way and fostering collaboration, learning and sharing of best practices with other sector leads.

Collaborate with Learning & Development and other sector’s content development leads to create and deploying plans to skill up our associates and maintain them at the forefront of the industry.

Develop our team leads into professional people managers, ensuring a culture of respect, high performance, and fun.

Art Direction, Brand Consistency, and Quality Assurance

Establishing and maintaining high standards for design work; ensures all output aligns with the brand voice and delivers the brief. Incorporates feedback mechanisms and analyzes feedback from internal clients and the team to raise the bar in talent and service.

Project Management and resource allocation

Accountable for the management of the entire lifecycle of a content development project once initiated by a brief received by the Accounts team. Identify and allocate the correct resources, manage priorities, ensure feedback is captured in the different rounds of feedback, and that all assets are correctly stored and catalogued in our asset management platforms. Works with the Enterprise Service Management group and our team leads to maintain record keeping of billable hours, administrative work and proper documentation of the work pipeline in the official tools. Ensure that the team does not deviate from the established ways of working and propose improvements for them.

Collaboration with Accounts & Strategy

Ensure correct engagement and integration with the accounts and strategy team to execute briefs correctly, collaborate with the clients and account executives to communicate the needs and requirements of the brief in a language that can be understood by the creative/art/design team and translate it into a deliverable. Maintain feedback loops in each project and in a recurrent fashion to maintain client satisfaction. This collaboration also presents a cohesive team with structured ways of working.

 

Innovation

Stay at the forefront of design trends, content development techniques and a common creative workflow in the industry; explore and adopt new tools and methodologies, partnering with insights, marketing, design, and tapping into their extended network of agencies, vendors and partners to help us stay relevant and up-to-speed with the market.

Who Are We Looking For?  

• Degree in Design with professional experience of +10 years working with large agency design teams for multinational clients in the CPG category.
• Experience managing cross-functional teams.
• Previous experience on shopper marketing design work: POS, Banner Ads, Retailers such as: Kroger, Target, Walmart, Sams Club, among others.
• Strong track record of demonstrating ability to oversee a range of accounts and projects with detail-oriented lens.
• Strong understanding of brand management, brand communications, and multichannel marketing strategies.
• Strong understanding of content marketing, specially with strong design skillsets, including strategy, development and publishing, with special focus on digital, point of sale, 3D and interactive.
• Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything while leading creative teams and managing agency product.
• Leadership: Orchestrator, Influencer, non-hierarchical: Strong track record of developing and inspiring teams of marketing / creative professionals. Proven collaboration abilities, strategic thinking and leadership skills.
• Able to work within a matrix organization and manage multiple stakeholders
• Must be open to occasional travel (approx. 10-15% of time).

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements. 

What can you expect from us: 

• Opportunities to learn and develop every day through a wide range of programs.
• Internal digital platforms that promote self-learning.
• Development programs according to Leadership skills.
• Specialized training according to the role.
• Learning experiences with internal and external providers.
• We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
• Financial wellness programs that will help you reach your goals in all stages of life.
• A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
• And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.