Design Senior Manager, Corporate Identity - New York, New York

PepsiCo’s mission is to ‘Create more smiles with every sip and every bite.’ This means that we are continuing to integrate purpose into our business strategy and doing even more for our planet and our people. We recognize that we have not only an opportunity, but a responsibility to use our scale and reach to help build a more sustainable food system—one that can provide nutrition and enjoyment and drive economic growth and social development while protecting and restoring the planet. One of the key priorities of our sustainability agenda is supporting a circular economy by reducing, recycling, and reinventing our packaging. 

We are a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our team’s mission is to lead the innovation agendas to accelerate PepsiCo’s Global brands and businesses and transform beyond its core. We innovate with the intent; to solve real problems, for real people, in the real world. We innovate to incite positive change—for people, brands, business, and the world around us. Every day we strive to bring excitement, refreshment, and fun to people through our brands and experiences with the fearlessness and passion of a startup. Our goal is clear: to connect PepsiCo’s beverage, snacks, and nutrition portfolios, with today’s hyper-connected, networked users and consumers hungry for meaningful, authentic, and relevant brand experiences across multiple touchpoints and regions of the world. 

This is where you come in: 

We are looking for a full-time Design Senior Manager for the Corporate Brand Identity team in our New York City office. You will lead the development of creative communications solutions for our PepsiCo corporate internal and external audiences.   

 You will provide creative leadership and oversee the development and quality execution of enterprise-wide internal/external, and consumer-facing corporate brand communications. Reporting to the team Senior Design Director and in partnership with the Corp Brand function capabilities, you will educate, launch, and develop inspiring visual/messaging for global internal and external communications. You will partner closely with the corporate brand and communications function for the development, review, and approval of all ongoing communications across global, corporate, and regional business units and functions.  

Responsibilities: 

• Inspire and creatively lead the Corp Brand Design Team
• Generate creative design briefs and proposals (visions, scenarios, concepts)
• Lead, inspire, and guide the design team through the creative development process
• Manage implementation of review, feedback and approval process for all priority initiatives with key stakeholders, including capability leads within the Corp Brand Team.
• Ensure all creative solutions are executed following guidance, intent, and spirit of the corporate guidelines
• Ensure work is produced to agreed scopes and timescales in partnership with PepsiCo Corporate Comms, BU’s, Functions and external partners.
• Ensure all stakeholders understand their role and responsibilities throughout the creative process. 
• Develop strong relationships with internal peers and cross-functional teams that can provide support and expertise in specific areas
• Assist with managing vendors when required
• Participate in research/insights activities and effectively translate employee/customer needs into actionable design communication concepts.
• Supports the PepsiCo Design Organization in building and cultivating a strong internal/external design network.

• 10+ years in a brand identity, corporate identity, campaign creation or design communications role
• Extraordinary ability in using the Adobe Creative Suite software’s 
• Strong presentation skills and confident in front of senior level internal teams
• Clear communicator who can deliver insights in an engaging, fresh, and impactful manner
• Self-starter who thrives on working collaboratively in a highly matrixed environment
• Sense of fiscal responsibility, experience managing vendors and budgets
• Passion for art, design, photography, video, digital storytelling 
• Expert Typographic Skills and type design experience
• Must have strong knowledge of key branding disciplines and previous experience within project management on corporate branding assignments and/or identity assignments
• Ability to work in ambiguous and dynamic work environment; is comfortable with risk and uncertainty
• Works well with others to deliver results; keeps others informed to avoid unnecessary surprises
• Must be willing and able to travel 10% of the time

Compensation and Benefits:

• The expected compensation range for this position is between $106,300 - $177,850 based on a full-time schedule.
• Location, confirmed job-related skills and experience will be considered in setting actual starting salary
• Bonus based on performance and eligibility; target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement.