Senior Strategist - London, United Kingdom

We are seeking a dynamic and experienced Senior Strategist to join our Sips & Bites strategy team, playing a pivotal role in shaping the creative excellence agenda and contributing to the success of some of the world's leading brands. This pan-European role, with a primary focus on the UK market, involves working with iconic brands such as Walkers, Doritos, Pepsi UK & CEGB, Pipers, and engaging in various ad-hoc projects.

1. Craft Inspiring and Insightful Creative Briefs:

   • Create compelling and insightful creative briefs that are designed to deliver on the business objective.
   • Collaborate with creative teams to guide the creative process, ensuring the development of stronger and more impactful work, encompassing core ideas, campaign assets, and campaign journeys.

2. Collaborate on Agency Brief Development:

   • Establish direct working relationships with brand teams, contributing to the development of comms briefs to the agency.

3. Brand Knowledge Ownership:

   • Hold a deep understanding of the brands you work on, including positioning, challenges, brand platforms, tone of voice, and assets.
   • Build a wider understanding of the wider forces impacting the brand & business

4. Internal Testing Expertise:

   • Possess knowledge of internal testing methodologies and actively contribute to achieving robust results across all campaigns.

5. Consumer Insight Collaboration:

   • Work closely with insights teams to gain a profound understanding of consumers, identifying tension points and exploring the role our brands could play in their lives.

6. Inspiration and Thought Leadership:

   • Inspire agency and brand teams with best-in-class external work and thought leadership.

7. Project Leadership:

   • Lead some projects independently, while also contributing to others as directed by the Strategy lead

• 7+ years of experience in brand and creative strategy, preferably with a background in advertising agencies.
• FMCG experience is highly desirable.
• Strong understanding and opinion on brand-building, particularly in commodity categories.
• Curious mindset capable of identifying clear problems and exploring diverse solutions.
• High creative ambition, able to push thinking and creativity while respecting the brand foundations.
• Versatile creative thinking across all channels, from traditional TVC to innovative TikTok activations.
• Proficient knowledge of research methodologies, establishing a collaborative partnership with the Insights department.

Where will I be working?

We believe in-person collaboration is essential for the quality of our culture, team cohesion, creativity and innovation. We therefore plan for our associates to be in-person at least 60% of their working week. Being in-person, together with our colleagues and other key stakeholders can take many forms including going into the office, traveling to engage customers or consumers, interfacing with our frontline associates at their facilities, or hosting a conference or team offsite.

Why PepsiCo?

We offer a competitive salary, bonus, car allowance, critical Illness cover, flexible working, discounted gym membership, company pension plus so much more.

We pride ourselves on our superb work force. The people in this business genuinely care about doing a great job! We have a common goal - strive to continuously improve our business performance and our own personal development. With the majority of the executive team having been promoted organically, we are continually developing and encouraging our employees to push themselves further and offer them support with their continual learning. Career progression is incredibly important to us and we provide great opportunities to grow a long term career.

A space to be y( )u

We want each and every PepsiCo employee to feel comfortable just simply being who they are and bring their full self to work. We celebrate what makes us all unique and know that to truly represent the communities around us we must reflect them in our workforce. That’s why we’ve empowered our employees to champion diversity and set up grassroots groups to drive our diversity and inclusion agenda from the ground up, embedding it in our culture. To find out more about our Employee Resource Groups (ERG’s) ask our team.

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender, gender identity or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.