Social Listening - Senior Manager - Gandipet Mandal / Hyderabad, India

PepsiCo Global Insights created a worldwide ecosystem of shared insight, analytics, and foresight expertise led by distributed global leadership team & principles.

We are designed to enable powerful, HUMAN AND CULTURAL INSIGHTS that unlock deep and distinct consumer stories, moving us to be human-centric, culturally relevant, and FUTURE READY…

The role will be critical to increase the impact and efficiency of this Capability by facilitating knowledge sharing and expertise across GBS and PepsiCo regions, executing ad-hoc projects by using all sources of information available in the program and supporting to create compelling stories putting together BIG and THICK data.

• Act as an expert on Social Intelligence to answer business questions in a compelling and engaging way. This expertise will include:
• Understanding the PepsiCo trends framework, leverage available technology stack and provide insights based on business partner request by connecting relevant data sources
• Available tools to analyze consumer trends from market manifestations based on Big Data
• Trendscope to identity and analyze Food and Beverage trends
• Discover.ai to produce inspiring Springboards about territories and platforms based on digital conversations
• Social Listening - Sprinklr
• Execution of research projects with quality and depth of deliverables with low/no support from external vendors. Ensuring to “tell the story” in a compelling way, putting together all BIG data (what is happening) and THICK data (human motivations and drivers) tools at our disposal. The analyst will be the responsible for producing complete analysis and “one page summary” for all projects conducted. The analyst will also present his/her work to the local PepsiCo business teams who requested this work.
• Key tasks: E2E delivery of alignment on the brief, proposal coordination, execution and delivery of results.
• Lead SL projects from the brief to the outputs delivery - Translate business Market and Business Challenges into a ”Social Listening brief’
• Ensure highest level of data quality and validation

Contribute to building this new Capability and the Vision

• Elevate and infuse culture of Social Listening in the organization

• Leverage the scale of PEP’s Social Listening capabilities to bring this expertise to PepsiCo
• Design and develop the range of projects we can tackle with Social Listening
• Work closely with other Global Insights team members to lift and shift internal best practices

Stakeholder Management

• Manage relationship with stakeholders, requestors and end service users  
• Address any negative on-going, cyclical feedback via regular updates to end-users on any corrective actions taken  
• Lead communication to end-users on matters such as available capacity, changes of scope of existing projects and planning of future projects 
• Educate senior end users on ways of working, processes and tasks related to Social Listening functioning

• Social Listening Expertise with a heavy focus on Insights vs Reporting
• 9+ years of experience at a F&B company, making an impact in a market research/insights/analytics, marketing, competitive intelligence, or other similar function with demonstrated ability to execute projects in a complex environment with multiple constituencies
• Very comfortable in running in depth Consumer research analyses, ability to turn findings into compelling and insightful stories and present them to Business teams.
• Experience in custom qualitative (preferred) and quantitative consumer research.
• Understanding of Brand and Innovation strategy process and Insights’ critical roles at each stage.
• Experience in working on Trends and Foresight projectg. Pre and Post COVID impact, consumer trend changes, etc.
• Experience in projects involving flavor innovation, trending ingredients, health benefits, consumer behavior.

Communication

• Demonstrated skills with written communication – especially in PowerPoint and email
• Strong verbal and written communication – English
• Elevated ability to train others on Insights analytics

Organizational Savvy

• Able to influence and work through others to effectively navigate organization while ensuring that necessary stakeholders are informed and educated
• Global savvy to work across cultures and time zones

Project Management

• Highly analytical, motivated, decisive with excellent project management skills.
• Proven experience of planning and conducting research projects achieving goals and objectives
• Organized: Capable of juggling multiple projects, priorities, and stakeholders, ensure delivery while proactively managing trade-offs.

Execution

• Demonstrated ability to manage projects and overcome challenges
• Ability to influence local insights partners in their ways of working
• Self-starter strategic thinker: capable of taking broad questions and open briefs and turning them intro a roadmap, outputs and business impact.
• Ability to run consumer research analyses alone by leveraging various available data sources
• Ability to learn quickly new tools and start working in the different ways enabled by these tools (leverage the self-serve platforms)