COMPLETE DBAT:Digital Acquisition Team

DBAT:Digital Acquisition Team

INTERNAL USAGE:

No. of Vacancies:

Reports to:

Product Manager

Is a Team leader?

Y

Team Size:

Grade:

Business:

Department:�

Digital Banking

Sub-Department:

Location:

CO - Mumbai 

About Digital Banking and Transformation

The Digital Banking and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank�s own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies

About the Role

The person would be a part of D2C team in digital banking and would play key role in driving the unassisted business for the bank. Candidate is required to lead all the digital activities pertaining to the product with end to end deliverables.

The successful candidate is someone who is comfortable leading through others who do not necessarily report into him/her. Building relationships that allow him/her to translate the ideas into reality. The person will also need to be a strong planner � detailed and focused on operational efficiency

Key Responsibilities

�         Plan, execute, and manage various up sell, cross sell, acquisition & engagement campaigns to drive D2C business

�         Measure, analyse and optimize all KPIs to drive conversions and maximize the business

�         Identify the opportunities in owned digital assets to increase visibility for various products of the bank.

�         Devise road map to set up new capabilities, channels, customer touch points for generating sales and profitable growth for D2C channel

�         Track, measure, and revise campaigns based on rigorous data analysis to further optimize conversions.

�         Key deliverables for this role - growth in traffic, increase in logins, conversions & revenues for D2C Channel for a product.

�         Work closely with other functions - Product, marketing, MarTech, BIU to bring new proposition/ideas for campaigns

�         Plan and execute performance campaigns to acquire new customers to bank - Search, Display, Social.

�         Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads.

�         Work on the product strategy & roadmap, ensure campaign readiness � whenever a new product is getting launched digitally to any type of customer

Qualifications

Optimal qualification for success on the job is:

�         MBA from a reputed institute with relevant prior experience of working on Performance marketing and campaign management within a Bank or Financial Institution � 4+ years of relevant experience

Role Proficiencies:

For successful execution of the job, the candidate should possess:

�         Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

�         Ability to clearly and effectively articulate thoughts and points

�         High levels of integrity, autonomy, and self-motivation

�         Excellent analytical, organizational and time management skills������

About Axis

 Incorporated in 1994, Axis Bank is one of India�s most trusted banks & the third largest in the private sector. At Axis Bank, customer centricity has always been the foundation of our business. Our efforts to address the requirements of a diverse customer cross-section are powered by robust infrastructure, advanced technology, a comprehensive monitoring & control framework & a large talent pool.

The Bank has a young & engaged workforce of over 60,000 employees, with an average age of 30 years. We are an equal opportunity employer & believe in empowering our employees by offering rich roles, learning opportunities & flexibility to chart their career, their way.